With the 2010 Winter Olympics in Vancouver just two years away, The U.S. Ski Team and U.S. Snowboarding have partnered with a New York marketing firm to promote each team's brand at winter resorts throughout the United States.

Brand Connections will work with team athletes to produce ski and snowboarding tips and safety information that will be distributed via Brand Connections' Active Outdoor Winter Network, which claims to reach more than 50 million consumers during the winter. The network uses everything from via plasma TV screens to an array of signage plastered in ski lift wait areas, ski lift towers and ski and snowboard racks to prmote clients' brands at mountain resorts. Brand Connections also organizes events and samples products for its clients.


The company's client list includes 3M, P&G, GM, FedEx and Wal-Mart, according to its website.

“It is an honor for Brand Connections to partner with the U.S. Ski Team and U.S. Snowboarding,” said Brian Martin, founder and CEO of Brand Connections. “Our network is the perfect vehicle to reach Americans who embrace winter activities and represent the Teams' most enthusiastic supporters and fans.”

Brand Connections provides non-traditional media solutions to a broad portfolio of national brands. Its wide range of services allows brands to reach consumers in a variety of innovative ways. Active Outdoor allows brands to reach 100 million active consumers while they are enjoying parks, mountain resorts and other leisure activities at more than 500 venues throughout the United States.

The U.S. Ski Team and U.S. Snowboarding recently launched two new branding campaigns. “This partnership is a perfect fit,” said Ted Morris, the Teams' vice president, sales and marketing. “Brand Connections will help us connect with our fans and provides a perfect vehicle to promote our brands.”

The U.S. Ski Team and U.S. Snowboarding campaign also will include special events featuring appearances by team members. For instance, athletes will be on hand March 29-30 at The Canyons Resort in Park City, UT to sign autographs and provide tips.

The program will run throughout winter 2008.