Urban Outfitters, Inc. reported total company sales for the first quarter rose to $480 million, a 25% increase from the comparable quarter in the prior year. Comparable retail segment sales, which include our direct-to-consumer channel, rose 16% for the quarter while comparable store sales increased 11% for the quarter. Comparable retail segment sales at Anthropologie, Free People, Terrain and Urban Outfitters increased 22%, 25%, 22% and 9%, respectively for the quarter. Direct-to-consumer sales soared 42% and wholesale segment sales grew 4% for the quarter.

“We are pleased to announce record first quarter sales driven by a strong, double-digit comparable retail segment performance,” said Glen T. Senk, Chief Executive Officer. “All brands and channels transitioned exceptionally well into the spring selling season, building upon the momentum they established through the winter period,” finished Mr. Senk.

Net sales for the three month periods were as follows:

                              Three months ended

                                   April 30,
                             ---------------------

                                2010        2009
                             ----------  ---------
                             (in thousands)
  Urban Outfitters stores      $174,259   $152,832
  Anthropologie stores          182,705    138,343
  Free People stores              9,987      7,313

  Terrain                         1,590      1,303
                             ----------  ---------

   Net store sales              368,541    299,791
                             ----------  ---------

  Direct-to-consumer             86,267     60,810
                             ----------  ---------

   Retail segment net sales     454,808    360,601
                             ----------  ---------

  Wholesale segment Sales        25,153     24,195
                             ----------  ---------

   Total net sales             $479,961   $384,796
                             ==========  =========

During the three months ended April 30, 2010, the Company opened a total of nine new stores including: two new Urban Outfitters stores, five new Anthropologie stores and two new Free People stores. As of February 1st, the Company converted one Free People store to a new Free People wholesale showroom. The Company expects to open approximately 45 new stores during the fiscal year and will release earnings results for the three months ended April 30, 2010 on May 13, 2010.

For informational purposes, the Company has posted each brand’s retail segment comparable sales percentages for fiscal years and quarters 2008 through 2010 on our investor relations web site, www.urbanoutfittersinc.com.

Urban Outfitters, Inc. has 157 Urban Outfitters stores in the United States, Canada, and Europe, a catalog and two web sites; 142 Anthropologie stores in the United States, Canada and Europe, a catalog and two web sites; Free People wholesale, which sells to approximately 1,400 specialty store and select department stores; 35 Free People stores, a catalog and web site; Leifsdottir wholesale, which sells its product to approximately 65 specialty and select department stores; a Leifsdottir web site and one Terrain garden center and web site as of April 30, 2010.