Permanent Publishing's newest launch, Urban Climber Magazine, will debut on newsstands nationwide this week. The Magazine will be bi-monthly, and begins publication with the October/November issue.
“For the new generation of climbers, being a climber means climbing where we live – the city,” Matt Burbach, Urban Climber Magazine's Editor explained. “The subcultures of climbing – bouldering, sport, indoor and competitive climbing – are so rich with their own techniques and ethos, they demand their own voice. Urban Climber Magazine is that voice,” Burbach added.
Jim Peskett, the Magazine's General Manager said, “This has been one of the best received new launches in my 18 years as a magazine publisher. Ad pages in the first issues sold out within weeks of the Magazine being announced, and we've started to get cold calls from companies looking for advertising opportunities, which is a first.”
“We launched the Magazine's website, http://www.urbanclimbermag.com, a full month before the Magazine hit the newsstand,” Mark Crowther, the Magazine's Publishing Director, explained. “Through promotions on the website, Network26.com and partner sites, we've already generated a lot of interest in the Magazine and a base of subscribers,” he added.
