SGB Update Sportsmans

Big Tine Selects North America Rep Coverage

Big Tine, a deer feed products company manufactured by Scott Pet Products, reported hiring Kelly Brand Management (KBM) to manage its U.S. and Canadian sales.

GunBroker.com Parent Sees Fiscal Q4 Sales Slide 38 Percent

Ammo, Inc., the owner of GunBroker.com and the ammunition and components producer, reported a net loss in the fiscal fourth quarter and year ended March 31 as sales dropped 37.7 percent in the quarter and 20.3 percent in the year. 

Report: May Retail Sales Grow 2 Percent On ASP Growth; Apparel Declines

U.S. retail sales revenue in May 2023, including discretionary general merchandise and consumer packaged goods (CPG), increased 2 percent compared to the same month last year, even as unit sales declined 3 percent, according to data from Circana, formerly IRI and The NPD Group.

Primary Arms Optics Names West Coast Sales Manager

Primary Arms Optics hired Mason Easterling as its West Coast sales manager covering California, Arizona, New Mexico, Colorado, Utah, Nevada, Oregon, Idaho, Wyoming, Alaska, Hawaii, and Montana.

GunBroker.com Adds Industry PR Veteran

GunBroker.com hired Allen Forkner as vice president of public relations and brand management. Forkner brings over two decades of marketing, PR and media relations experience to the role.

Camping World Rolling Out New Brand-Exclusive Dealership Format

Camping World Holdings, Inc. is launching a new, industry-first dealership format that is dedicated exclusively to the RV industry’s leading brands. Under this format, select individual dealerships will be dedicated exclusively to selling, servicing, and showcasing that brand’s latest innovation and product offering.

VSSL Builds Out North American Sales Agency Team

VSSL said it is building a world-class sales team across North America, and globally, to “embrace existing sales relationships with dealer partners and nurture the next generation of wholesale partnerships with retailers that can showcase the entire line and amplify the brand’s message around compact, durable, integrated products.”

Diamondback Firearms Appoints New CEO

Diamondback Firearms CEO, Bobby Fleckinger, appointed Faith Denman as CEO, effective immediately. Fleckinger will remain active in the business, working with Denman to drive the company forward.