SGB Update Sportsmans
New Era Enlists Craig Robinson and Nick Offerman in New MLB Marketing Campaign
New Era unveiled its 2012 Major League Baseball (MLB) marketing campaign celebrating rivalries and team pride. The campaign features Craig Robinson from “The Office” and Nick Offerman from “Parks and Recreation” in a series of commercials demonstrating th
Polartec Promotes Two Marketing Employees
Polartec announced two promotions in the marketing department. Allon Cohne, formerly the North American marketing manager, is now the global director of marketing and Katie Macomber, formerly the marketing coordinator, is now the special events manager…
RECALL: 40,000 Topeak Babyseat II Bicycle Carrier Seats
Todson Inc. of North Attleboro, MA is recalling about 40,000 of Topeak’s bicycle carrier seats for kids because they pose a laceration and fingertip amputation hazard, according to the U.S. Consumer Product Safety Commission. Todson has received two
Infiniti Golf Reaches Distribution Agreement with Golfsmith Europe
An agreement with Golfsmith Europe has been reached to distribute Infiniti Golf clubs throughout their professional clubmakers network in Europe and the United Kingdom. Sales will begin imminently with Infiniti Golf’s complete line of custom irons,
CamelBak, Fox Racing Parent Expands Credit Agreement by $30MM
Compass Diversified Holdings (CODI), a publicly traded private equity fund that owns Fox Racing Shox and CamelBak, exercised April 2 an option under a credit agreement to borrow another $30 million and reduce it borrowing costs…
Vapur Hires Verde PR and Consulting
Vapur, which designs and manufacturers collapsible hydration bottles, has hired Verde PR & Consulting as their public relations agency of record…
ACK Launches New Logo to Reflect Growth Beyond Paddle Sports
Austin Canoe and Kayak (ACK) launched its new ACK logo and tagline “Outfit Your Adventure” to support the company’s expansion from a paddlesports dealer to an all encompassing outdoor adventure retailer…
Senate Passes 90-day Extension of Transportation Bill
The U.S. Senate followed the House of Representatives' lead and passed a 90-day extension to the nation's multi-year surface transportation bill, preserving for now federal funding for a variety of bicycle and pedestrian trail projects…
Skullcandy Signs SI Swimsuit Model Kate Upton as Endorser
Skullcandy Inc., the performance lifestyle audio brand, announced that 2012 Sports Illustrated Swimsuit cover girl Kate Upton has become the first addition to its crew of Supermodel Ambassadors…
Deuter Names Pro Rock Climber As Ambassador
Deuter USA named trilinqual Timy Fairfield as the first member of its ambassador team, which it launched this month to promote the brand and provide grassroots…
Fourteen Golf Names Mike Kim as Company Demo Rep
Fourteen Golf announced that Mike Kim has been selected as the Fourteen Golf demo and event rep. Kim will be in charge of demo days and events on the west coast…
Kanter Departs Moosejaw for Blue Nile
Harvey Kanter resigned as CEO of Moosejaw Mountaineering to take the top position at Blue Nile, the publicly traded online jewelry retailer. Kanter will take over March 30 as chief executive officer and president at the company and join its board of direc
Boreas, Alite Co-host Reception in San Francisco
Boreas and Alite Designs, two San Francisco company that make backpacks and other adventure travel and outdoor gear, are co-hosting Friday (March 23) a 2012 Product & Showroom Launch Party at their shared space at 2505 Mariposa Street in the Mission…
Li and Fung 2011 Sales Get Boost from Acquisitions, Rising Asian Consumerism
Supply chain giant Li & Fung Limited reported sales grew 26 percent in 2011 as it brought on a slew of acquisitions to bolster its global sourcing capabilities for western retailers and began tapping Asia's growing demand for consumer goods. Even aft
PBS Kids, Parks Partner to Push Outdoor Exploration
PBS Kids is partnering with the National Recreation and Park Association (NRPA) to encourage families with young children to “Explore the Outdoors.” From March 26 through April 20, PBS will present four weeks of themed on-air programming and online
