Taurus, the manufacturer of firearms, has acquired Heritage Manufacturing, Inc. of Opa Locka, FL, which produces the Western Single Action Revolver. Terms of the transaction are undisclosed.
Heritage Manufacturing was founded in 1992 by Jay Bernkrant and his wife, Maria Diaz. Products include the acclaimed Rough Rider 22LR and 22 Magnum combo revolver. Heritage's competitive price points also mirror the Taurus position of value leader in the marketplace.
Jay Bernkrant, President/Owner of Heritage Manufacturing is quick to note that, “Heritage and Taurus have always had a long, family-like relationship. We share the same family-based values and deep-rooted desire to bring the best products to the most people.”
The Heritage name and brand will continue to be marketed as a standalone while receiving the full support of the Taurus management efforts and distribution channels.
“This acquisition is a great compliment to our Taurus and Rossi products; a perfect fit with our growth strategy to acquire and partner with companies that share our core competency of affordably priced firearms for all shooters. Taurus is continuing to accelerate in the shooting sports and Heritage products will keep our customers hunting, plinking and cowboy-action shooting. Heritage Manufacturing, Inc. is a well-respected American company with traits of tradition that our nation is built upon and we look forward to increasing the brand awareness to the consumer,” states Mark Kresser, President and CEO of Taurus USA.
