SGB Update Sportsmans
Walls Brands Hires Backbone Media to Help With Repositioning
Walls Brands has hired active lifestyle agency Backbone Media to manage its communications strategy and public relations outreach for its workwear and hunting apparel brands Walls Outdoor Goods, Big Smith, 10X, Liberty and Duxbak brands…
Report: Adidas Displaces Nike at University of Miami Hurricanes
Adidas has displaced Nike as the apparel and merchandise licensee and uniform provider for the Miami Hurricanes, according to two South Florida newspapers. Citing anonymous sources, the Sun-Sentinel and Palm Beach Post reported Monday that the University
Under Armour Launches UA Record
Under Armour unveiled UA Record, the latest addition to its comprehensive health and fitness network, at the Consumer Electronics Show in Las Vegas. Members can invite up to 20 friends within their network to compete in customized health and fitness chall
MassBike Names Executive Director
The Massachusetts Bicycle Coalition (MassBike) board of directors has named Richard Fries to serve as its new executive director after…
OIA Names Keynote Speakers for Sustainability Conference
Marc Dorfman of Biomimicry 3.8 will kick-off the third Outdoor Industry Association (OIA) Sustainability Insights Conference scheduled to take place on Tuesday, Jan. 20, just prior to the start of Outdoor Retailer Winter Market 2015. The one-day conferenc
Craft Sportswear North America Names Schenker CEO
Craft Sportswear North America has named Eric Schenker as its new chief executive officer…
Under Armour Hires PR Firm to Target Outdoor and Action Sports
Under Armour, Inc. is partnering with Charleston, SC-based public relations firm Groundswell PR to represent its Outdoor Performance Division products. The global athletic performance gear company has appointed Groundswell to oversee its editorial and med
Chicago Firm Ready to Invest $100 in Active Lifestyle Brands
A group of investment professionals with ties to Chicago's financial industry said it plans to invest up to $100 million in up to five active lifestyle companies through an investment company they founded in 2012…
Confluence Acquires Boardworks
Confluence Outdoor made a big – albeit expected – splash in the paddlesports industry Monday by announcing it had acquired SUP and surf board maker Boardworks of Carlsbad, CA. In addition to manufacturing and distributing boards and accessories under its
Puma and United Legwear and Apparel Co. Form New Kids Apparel Joint Venture
Puma and United Legwear & Apparel Co. LLC (ULAC) are entering into a joint venture in North America for the production, sales, marketing, and distribution of Puma children's apparel from infant through boys' size 20 and girls' size 16. The
The Bike Cooperative Grows West Coast Membership
The Bike Cooperative added 15 independent bicycle dealers to its membership in the back half of the year, including eight from the West Coast…
Andy Murray Signs Sponsorship Deal with Under Armour
Under Armour has signed British tennis champion Andy Murray as its brand ambassador in a four-year deal. The deal, confirmed on the Andy Murray blog this morning, will see the 2013 Wimbledon champion wear sports apparel, footwear, and accessories from the
Jack Wolfskin Reaches Agreement to Buy Out Chinese Distributor
Jack Wolfskin has reached an agreement to buy out its Chinese distributor and licensee over the next three years to clear the way for a new subsidiary it will establish in the People's Republic of China, or PRC…
Activators to Help Raleigh and Lapierre Dealers Sell E-bikes
Accell North America's Electric Bike Competence Center (EBCC-NA) has assigned two employees to help Raleigh and Lapierre dealers improve sell through of e-bikes introduced to the U.S. market this fall…
BioLite to Debut First Lighting Product at CES
BioLite LLC will debut the its first lighting product at the Consumer Electronics Show next month in Las Vegas…
