SGB Update Sportsmans

Woox Appoints New CEO and VP of Sales

Based in Hickory, NC, Woox manufactures rifle stocks, knives, axes, and accessories—using natural materials, including walnut, steel and leather. Ben Fleming brings over a decade of experience in the shooting industry, most notably as VP of Sales at Bergara/BPI Outdoors.

C&H Precision Appoints VP of Sales and Marketing

GW Ayers will lead the company’s strategic sales initiatives and marketing, leveraging his extensive background in the defense and firearms industries to growth and expand market reach.

Duluth Trading Welcomes Stephanie Pugliese Back as President and CEO

Pugliese replaces outgoing CEO Sam Soto, who announced last week he was leaving the business. She first joined Duluth Trading in November 2008 as VP of product and merchandising, and was promoted continuosly until assuming the CEO role in 2015, a role she served in until 2019.

Boar Products Enters Strategic Partnership with Steelhead Outdoors

The manufacturer of gun cleaning and maintenance products and Steelhead Outdoors, the Minnesota-based manufacturer of modular, American-made gun safes, are “giving gun owners the tools they need to protect and maintain their firearms for life.”

Rural King Opens New Store in Alabama

Rural King has grown to over 130 stores in fourteen states, providing a broad range of essential goods, food, feed, seed, and other farm and home necessities to communities it serves throughout Alabama, Georgia, Florida, Illinois, Indiana, Kentucky, Michigan, Missouri, North Carolina, Ohio, Pennsylvania, Tennessee, Virginia, and West Virginia.