SGB Update Sportsmans

Traeger Sees Weak Q4 Accessories Sales Cut into DD Growth in Grills and Pellets
Accessories revenues decreased 24.1 percent to $60.0 million, primarily driven by lower sales of Meater smart thermometers, partially offset by higher sales of Traeger-branded accessories. Grill revenues increased by 30.2 percent.

American Outdoor Brands Swings to Fiscal Q3 Profit as Sales Come in Ahead of Plan
Traditional channel net sales increased 9.6 percent, E-Commerce channel net sales grew 9.5 percent, and Domestic channel net sales were up 10.1 percent in the fiscal third quarter ended January 31.

Clarus Corp. Sees Margins Surge in Q4 But Charges Wreck Bottom Line
The Black Diamond-dominated Outdoor segment posted sales of $51.1 million in Q4, compared to $50.1 million in the year-ago quarter. Adventure segment sales decreased 22.9 percent to $20.3 million, compared to $26.4 million in the year-ago quarter.

Academy Appoints EVP & Chief Information Officer
Sumit Anand joined Academy this month and reports directly to CEO Steve Lawrence. Anand oversees enterprise technology operations, including cybersecurity, IT infrastructure and operations, and IT shared services, supporting the company’s corporate, distribution center and retail initiatives.

Delta Waterfowl Names New Senior Director of Industry Partnerships
Chris Williams began working for Delta Waterfowl in 2010 as the organization’s regional events director for the Atlantic Flyway. The organization previously promoted him as director of events for the Atlantic Team.

Target Lays Out Strategic Plans to Drive $15 Billion+ in Sales Growth by 2030
This week, the retailer outlined for the financial community how ongoing investments will accelerate its strategy and drive billions of dollars of profitable sales growth across its multi-channel business by 2030.

Camping World Closes on Another Lazydays Location Acquisition
The nation’s largest retailer of RVs, RV accessories and RV-related services, closed on the asset purchase of Lazydays in Sturtevant, WI. The company expects to close on additional locations in the coming weeks.

Maxim Defense Enters Distribution Agreement with MGE Wholesale
Maxim Defense is a development company that primarily engages in firearm, suppressor and accessory manufacturing. Located in Northern Indiana, MGE Wholesale has distributed firearms, ammunition and shooting sport accessories nationwide to dealers for over 20 years.

Target Signals Concerns over Tariffs and Consumer in Cautious 2025 Outlook
Target said fourth quarter results were led by strong performance in Sporting Goods, Apparel, Entertainment, Beauty and Toys.

Delta Waterfowl Names New CEO
Jason Tharpe has been named CEO. Tharpe has been with Delta Waterfowl for 22 years, most recently serving as chief development officer.

Eylar Partners with Outtech to Drive Sales and Marketing
Through the partnership, the designer and manufacturer of protective cases for firearms, optics and outdoor gear, will expand its reach to a broader audience through sales and marketing solutions provided by Outtech.

Streamlight Names New President
Michael Dineen will maintain his previous responsibilities in his new role and lead Product Management, Accounting and Finance, and IT operations. Dineen joined Streamlight following a 17-year career with MSA Safety, which accounts for a significant portion of Streamlight’s business.

Ammo, Inc. Receives Notification of Deficiency from Nasdaq
The company has given no assurance that it will be able to regain compliance with the Listing Rule or maintain compliance with the other continued listing requirements outlined in the Nasdaq Listing Rules.

The Headrest Safe Company Hires Business Development Advisor
The manufacturer of vehicle-safe storage systems, has hired Marc Glasser as a business development advisor for the recreational vehicle (RV) market. Glasser has held a prominent position as a federal leader in various disciplines, including law enforcement, VIP protection and safeguarding three U.S. Secretaries of State.

Primary Arms Promotes Appoints Scott Tirman to VP of Optics
Since joining Primary Arms in 2022, Tirman’s focus on supply chain efficiency, manufacturing excellence, and product innovation will ensure that Primary Arms Optics continues to meet the needs of professionals, enthusiasts and competitive shooters worldwide.