SGB Update Sportsmans
Under Armour Prices Senior Notes
Under Armour Inc announced that it has priced $400 million aggregate principal amount of its 7.250 percent senior notes due 2030. The offering will be used to pay down debt due 2026.
Survey: 84 Percent of U.S. Consumers Plan to Shop Prime Day in 2025
A survey from RetailMeNot finds 84 percent of U.S. adults plan to participate in Prime Day this year, up from 81 percent in 2024. That number rises to 92 percent among those aged 45 to 60, while 88 percent of millennials plan on shopping during the event.

May Retail Sales Grow 3.0 Percent Year-Over-Year; SG Sector Grows 1.8 Percent
Total sales for the March 2025 through May 2025 period were up 4.5 percent (±0.4 percent) y/y. The March 2025 to April 2025 percent change was revised from up 0.1 percent (±0.5 percent) to down 0.1 percent (±0.2 percent).

Hodgdon Powder Company Co-Founder JB Hodgdon Passes Away
With his brother Bob, JB Hodgdon continued the legacy of Hodgdon Powder Company started by his father and grew the company into the preeminent supplier of gunpowder and black powder substitutes for handloading and muzzleloading enthusiasts.

Amazon Extends Prime Day to Four Days
Amazon’s annual Prime Day sales event is scheduled for July 8-11, expanding to four days from two days compared to last year. The first Prime Day event began in 2015 with the goal of increasing Prime membership.

NABE Survey: Economy To Slow as Inflation Expected To Persist
The June 2025 NABE Outlook presents the consensus macroeconomic forecast of a panel of 42 professional forecasters. The survey, covering the outlook for the remainder of 2025/26, was conducted from May 27 to June 2.

Under Armour to Offer $400 Million in Senior Notes
Proceeds will be used to help redeem, repurchase, repay, or otherwise retire all $600 million in aggregate principal amount of its outstanding 3.25 percent senior notes due 2026.

Solo Brands Restructures Debt, Removes “Interim” from John Larson’s CEO Title
The parent of the Solo Stove, Chubbies, Isle and Oru brands reallocated and restructured its debt under a JPMorgan Chase Bank Credit Agreement to provide a revolving credit facility; a new term loan facility; and the pay-down of revolving loans and existing term loans outstanding as of June 13, 2025.

Faxon Firearms Rounds Out National Sales Coverage with Donaldson & Associates
Donaldson & Associates will serve dealers and distributors in Minnesota, Wisconsin, the Dakotas, and the MINK states, joining six other agencies to provide national U.S. coverage for Faxon Firearms for the first time since its founding.

Sturm, Ruger to Absorb Restructuring Costs to Clear Inventories, Realign Organization
In an internal memo marking his 100th day as Sturm, Ruger & Co.’s CEO, Todd Seyfert said he expects the firearms maker to incur $15 million to $20 million in expenses over the remainder of the year to clear obsolete inventories, reset its leadership structure and cover severance as part of an organizational realignment.

U.S. Consumer Sentiment Jumps as Inflation Expectations Improve
Consumer sentiment increased in June for the first time in six months, the latest sign that Americans’ views of the economy have improved as inflation has stayed tame and tariff concerns lessen.

Survey: Retailers Passing Along 51 Percent of Tariff Costs
A survey of 500 U.S. e-commerce executives found that 76 percent had increased the price of goods to mitigate the cost of the new and expected tariffs. On average, retailers are passing along 51 percent of the cost of President Trump’s import taxes on to consumers.

CNBC/NRF Retail Monitor Notes Robust Sporting Goods Sector Continued into May
Growth in the Clothing, Footwear and Accessories store sector decelerated from the April trend. The category that includes Sporting Goods stores was up 8.2 percent y/y unadjusted in May after a robust 9.2 percent y/y gain in March.

Study Shows Strong but Conditional Public Support for Hunting and Sport Shooting
Americans understand the value of ethical hunting and shooting sports, but the results from the survey inform that intention matters and that maintaining public trust requires continuous outreach and education.

FishUSA Hires Kirk Guthrie to Lead New Wholesale Operation
Kirk Guthrie joins FishUSA after 30 years in the fishing tackle industry, where he has focused on driving growth, optimizing dealer programs and building sales teams. Most recently, he was the national accounts manager at Big Rock Sports.