SGB Update Sports & Fitness

LEVA Honors Bosch EBike’s North American Executive

The Light Electric Vehicle Association (LEVA) presented Bosch eBike Systems North America's Claudia Wasko with its Cross Cultural Leader award March 19 for her work establishing e-bikes in North America…

Majestic Athletic Extends MLB Sponsorship Deal

Majestic Athletic and Major League Baseball Properties have reached an extension of their contract that makes Majestic the official on-field uniform of MLB through 2019…

Under Armour Employee Seeks Climbing Record

An Under Armour employee will attempt to summit six of the world’s highest mountains this spring in a record-breaking task. His Summits Challenge is designed to raise awareness and funds to combat human trafficking…

Under Armour Partners with Sao Paulo

Under Armour announced a multi-year technical sponsorship of Sao Paulo, the most successful club in Brazilian Football. Beginning this May, the club's First team and Academy teams will be outfitted in Under Armour designed…

Mass Channel Drives Dorel Sports Q4 Growth

Dorel Industries Inc. said Pacific Cycle, which sells bicycles, parts, accessories and toys to mass merchants, led its Dorel Sports segment to its fourth consecutive quarter of growth in the quarter ended Dec. 31…

Bob’s Stores Opens First Store in Maine

Bob’s Stores announced the grand opening of its first location in the state of Maine in South Portland, at 301 Maine Mall Road. With more than 30 locations in the Northeast…

Adidas Won’t Renew NBA Sponsorship

Adidas said it will not extend its deal as the official apparel sponsor of the NBA after the 2016-17 season. Adidas said in a statement, “While we have enjoyed a successful long-term relationship with the league, we continually review our partner agreemen