SGB Update Sports & Fitness
Senate Passes Defense Bill With Amendment On Made-In-America Athletic Shoes
The U.S. Senate passed a defense bill with language requiring the Pentagon to buy US-made athletic shoes for military recruits. The legislation is expected to offer a big benefit to New Balance.
Oofos Implements Locally Product Locator
Oofos, the maker of recovery footwear, has partnered with Locally, the online-to-offline shopping platform.
Adidas Sees Double-Digit Jump in Soccer in 2016
Adidas announced that its global football (soccer) business is expected to reach new record sales of €2.5 billion in 2016, representing a 13.6 percent gain over €2.2 billion in 2015.
The Finish Line Youth Foundation Grants More Than $190,000
The Finish Line Youth Foundation Grants More Than $190,000
Acushnet Files for Initial Public Offering
Acushnet Holdings Corp, which Titleist and FootJoy, filed for an initial public offering hoping to raise up to $100 million by selling shares to the public.
Chicago Holds Inaugural Sports Summit
Chicago sports professionals will share their expertise on the business how it impacts the community. Speakers will include Joel Quenneville, Chicago Blackhawks Coach, Michael Reinsdorf, President and CEO of the Chicago Bulls, and others.
Lululemon Has Cajones
Lululemon shocked the airwaves with its “ABC Gear,” a new, ballsy category targeted at the male consumer.
Bauer Signs Rising Hockey Star
Bauer Hockey entered an exclusive partnership with projected top National Hockey League (NHL) draft pick Auston Matthews.
Herbalife Co-creates Sports Drink with Cristiano Ronaldo
Herbalife, a global nutrition company, launched a new sports drink, CR7 Drive, in collaboration with soccer star Cristiano Ronaldo.
ANTA Sports Charts Record Sales for Warriors’ Thompson Shoes
ANTA Sports Products Limited, a leading sportswear company in China, issued that Klay Thompson’s sneaker line, the ANTA KT series, surpassed the 650,000 pair mark.
Orangetheory Fitness Inks Sponsorship with New York Yankees
Orangetheory Fitness, the fast-growing fitness franchise, has become the Official Fitness Center Sponsor of the New York Yankees.
24 Hour Fitness Opens Gym in Escondido, CA
24 Hour Fitness preps to open its Escondido, CA location on June 25, 2016.
Brooks Running Names 2016 Inspiring Coach of the Year
Brooks Running Company named Ashley Wiles, founder of Sole Girls, the 2016 Inspiring Coach of the Year.
Reebok-CCM Donates to Residents Affected by Fort McMurray Fire
Reebok-CCM Hockey, a subsidiary of the Adidas Group headquartered in Montreal, has pledged more than $2000,000 worth of hockey equipment to those affected by the fires in Fort McMurray.
NFL Vikings’ Stadium Completed Six Weeks Early
The new 1,750,000-square-foot, $1.1 billion U.S. Bank Stadium, home to the NFL’s Minnesota Vikings, was completed six weeks ahead of schedule.
