SGB Update Sports & Fitness
Venus Williams’ Brand Eleven Hires Senior Director of Marketing
Eleven, a performance apparel brand created by tennis star Venus Williams, hired Marlon LeWinter as its new Senior Director of Marketing and Public Relations.
Phelps Competes in Olympic Trials in Nail-biting Return
Michael Phelps made his long-awaited return to the Olympic scene on June 28 at the U.S. Swimming trials where he competed in the preliminary 200-meter butterfly.
Trending: Basketball-focused Gyms?
PickUp USA Fitness, based in Irwindale, CA, launched its long-awaited basketball-focused gym franchise roughly six weeks ago, and reports indicate the concept could really take off.
‘The Boz’ Makes the Cut at Vibram FiveFingers
Vibram USA launched an ambassador program for its Vibram FiveFingers articulated shoe brand by naming 17 personalities, including former NFL Pro Brian Bosworth, as brand ambassadors.
Adidas Forms Strategic Collaboration with China’s Wanda Group
Adidas said plans to start collaborating with the Chinese conglomerate Wanda, including a sponsorship deal for the two Ironman triathlon events in China.
Adidas Puts its Future in Kanye West, Provoks Social Backlash
Adidas announced the cementing of its long-term relationship with Kanye West in the company’s biggest collaboration with a non-athlete to-date.
Xbox Fitness Ends Workout Streaming in 2017
Xbox Fitness, a service exclusively offered for Xbox One which features fitness workouts from popular trainers, will cease operation in 2017.
Adidas Outdoor Sponsors Aspen Marathon
Adidas Outdoor will sponsor the fifth annual Aspen Backcountry Marathon & Half Marathon, Aug. 13, 2016.
Dick’s Relocates Store in Sterling Heights, MI
Dick’s Sporting Goods will be opening its relocated store on in Sterling Heights, MI (13000 Hall Road) on June 9, 2016.
Nike Q4 Beats on Earnings, Misses on Revenue
Nike Inc. reported flat earnings in its fourth quarter ended May 31 due in part to the need to reduce inventories in North America but results still came in a penny ahead of Wall Street’s consensus estimate. Revenues gained 6 percent to $8.2 billion and were up 9 percent on a currency-neutral basis. Worldwide futures were up 11 percent on a currency-neutral basis.
Are Smart Shoes a Dumb Idea?
In the race to create fit-tracking footwear, we break down the specs we want and what Under Armour, Lenovo and other brands are promising to offer.
MET-Rx Refreshes Look to Attract Fitness Consumer
MET-Rx unveiled a full packaging refresh and product innovation developed to better attract fitness athletes as opposed to body builders to its products.
Dollamur Sport Surfaces Adds Female Olympic Wrestling Star
Dollamur Sport Surfaces will partner with Adeline Gray, Team USA Olympic wrestler.
Under Armour Pushes to Overshadow Nike Earnings with New Innovation Center
Under Armour opened the doors to its new beehive for manufacturing and design innovation, dubbed the UA Lighthouse, in a strategic move to pull the spotlight from Nike’s fiscal fourth quarter earnings.
Delta Apparel Added to Russell 2000 Index
Delta Apparel Inc. has been added to the Russell 2000 Index. The Russell 2000® Index measures the performance of the small-cap segment of the U.S. equity market.
