SGB Update Sports & Fitness
Will Spring Football Be A Money Maker?
Several veteran sports media and finance executives are planning for the Spring League of American Football (SLAF) to begin play as early as 2018.
China Golf PGA Show Relocates To Shanghai
The China Golf-PGA Merchandise Show will relocate to Shanghai from its current location in Beijing for the 2017 show.
Sperry Signs Media Agency
Horizon Media will handle all media planning and activation for the brand with the exception of search and e-commerce.
Mizuno, Braves Announce Long-Term Partnership
At a celebration at Turner Field, Mizuno and the Atlanta Braves unveiled a long-term partnership that will include the opening of a Mizuno Experience Center in The Battery Atlanta.
Skechers Performance Partners With Breast Cancer Care
Skechers Performance, a division of Skechers USA Inc., partnered with Breast Cancer Care, the only specialist U.K.-wide charity providing support for anyone affected by breast cancer.
Trade Groups Urge Fed Invervention In Hanjin Bankruptcy
The National Retail Federation and the Hardwood Federation led a coalition of 120 organizations representing retailers, manufacturers, agribusinesses and other sectors affected by the Hanjin Shipping bankruptcy in sending a letter to Commerce Secretary Penny Pritzker outlining specific concerns and urging her continued leadership in bringing about a resolution.
New Niche Boutique Nucleo Mixes Rowing And Pilates
Amid the spectrum of boutique fitness concepts, a new one called Nucleo Fitness is slowly building momentum in Toronto.
REI Pulls Plug On Novara Bike Brand, Launches Co-op Cycles
After 23 years, REI pulled the plug on the Novara bike brand and relaunched a private bike label under its Co-op name.
Sporting Life Heads West With Calgary Location
The new location, the company’s first in Western Canada, is part of a national expansion plan.
Mission Presents M Awards To Student-Athlete Role Models
The M Awards are given to high school student-athletes and include a Gold Award winner, Silver Award winner and Bronze Award winner who each receive a charitable grant made out to the community non-profit of their choice.
ACE Study Finds Trampoline Workouts Similar To Running
The American Council on Exercise found trampoline exercisers experienced a level of energy expenditure similar to running at a pace of six miles per hour on flat ground, biking at 14 miles per hour or playing American football, basketball or ultimate Frisbee.
Adidas Speedfactory Makes Its First Shoe
Adidas unveiled the first product to be created at its Speedfactory facility in Ansbach, Germany.
Girls’ Sport Company Turns Spotlight To Lacrosse Head Protection
Hummingbird Sports, in preparation for girls’ lacrosse season, has designed a range of soft-sided headgear to meet ASTM Women’s Lacrosse Headgear Standard WK36457.
Websites Just As Effective As Fancy Wearables?
Bad news for fitness tracker companies. It remains unclear whether wearable technology actually affects weight loss, according to a new study published in The Journal of the American Medical Association (JAMA).
Helly Hansen Joins The Conservation Alliance
The partnership will continue to help support and bolster The Conservation Alliance’s efforts to fund conservation organizations working to protect North America’s last wild spaces.
