SGB Update Sports & Fitness
Coeur Sports Unveils Aerodynamic Zèlè Line
Coeur Sports launched its Zèlè Collection by Coeur, designed for and by women to maximize aerodynamic performance.
Performance Sports Group Restructures Baseball/Softball, Phases Out Combat
Performance Sports Group Ltd. will restructure its baseball/softball segment with intent to consolidate all baseball/softball operations under the existing Easton baseball/softball infrastructure.
Foot Locker, Asics Invite ‘Real Lives. Real Runners.’ Film Submissions
Foot Locker, Inc. (NYSE: FL), the New York-based specialty athletic retailer, in partnership with Asics America Corporation, will hold its second-annual “Real Lives. Real Runners.” campaign, ahead of the 2016 TCS New York City Marathon on November 6.
Herbalife Announces Series of Job Fairs
175 jobs added to meet consumer demand for nutrition products.
Orangetheory Fitness Promotes New President
Orangetheory Fitness’ CEO Dave Long announced the promotion of David Carney as the new President of the growing fitness franchise. Carney, a 30-year industry veteran with operations experience, joined the company in 2014 as COO.
H&M Co-releases Campaign and Sports Collection
H&M’s campaign film celebrates the power of sports and self-belief to transform people’s lives.
Gu Energy Ditches Gel, Goes Waffle
Gu Energy Labs ditched the liquid gel format for its newest product and turned to the waffle.
ACE Study: SUP Not a Significant Workout
Stand Up Paddle Boarding (SUP) may not provide a medically significant workout, according to new findings by the American Council on Exercise (ACE).
Fitbit v. Jawbone Rival Grows with Patent Case Dismissal
Fitbit, the Kleenex of the fitness tracking industry, went after Jawbone last year in a case relating to three patents (portable monitoring, wearable heart-rate monitor and a system where a motion detector monitors physical activity), which were dismissed as invalid by U.S. International Trade Commission Judge Thomas Pender.
Adidas Adds Swimmings’ Proud & Willis to its Roster
Adidas welcomed swimmers Benjamin Proud and Andrew Willis to its team.
EasyPose Set to Become the ClassPass of Yoga
Easypose will expand its on-demand yoga instruction service that allows people to book certified yoga instructors to their home, office or hotel via the Easypose web-site and app, in a move that might make yoga booking a mobile affair.
Tracksmith Blends Run & Swim Technology
Tracksmith, the budding run apparel brand, released a line of swim-friendly running bottoms designed to perform both as a run and swim trunk.
Trending: Outdoor & Fitness Dating Apps
The trend of fitness-matching apps hasn’t lost steam yet. LuvByrd launched its version of Tinder-meets-active-lifestyle compatibility matching in a new tool that helps “adventurous” singles across the country find a mate with similar outdoor interests.
Skirt Sports ‘Sewing Room’ Includes Consumer in Design Process
Skirt Sports launched “The Sewing Room,” an interactive crowd design section of its website with a goal of including customers and fans in the product ideation and creation process.
Wilson Sporting Goods Co-designs Racket with Tennis Star Federer
Wilson Sporting Goods Co. and long-time Wilson Advisory Staff Member and tennis icon Roger Federer, unveiled a co-designed Pro Staff RF 97 Autograph racket— the result of an 18-month collaborative process between Federer and Wilson Labs.
