SGB Update Sports & Fitness
The North Face Adopts Doping Policy
The North Face officially released a clean sport policy to ensure fair play across all of the Endurance Challenge Series (ECS) events in North America.
Ironman Acquires Cape Epic MTB Race
Ironman reached an agreement to acquire the Cape Epic mountain bike race in South Africa.
Eyeking Opens West Coast Design Studio in Irvine
Eyeking, the performance eyewear company, opened a design and development studio in Irvine, California.
Camp 9600 Plans Second Conference, Focuses on Storytelling
Camp 9600, an immersive marketing event held in Breckenridge, CO for active lifestyle professionals, will return for its second year on September 11-13, 2016 with a focus on data-driven storytelling.
Under Armour Launches Running Campaign
Under Armour’s latest chapter in its global marketing campaign, “It Comes From Below,” emphasizes how footwork and footwear are critical components to training.
Dick’s Sporting Goods Acquires Affinity Sports
Affinity Sports will provide key services to various youth sports national governing bodies and large-scale organizations under the Dick’s Team Sports HQ platform.
Foot Locker Quarterly Sales Hit $1.78B
The retailer grew comps 4.7 percent, opened 23 new stores, remodeled or relocated 64 and paid shareholders $350 million during the quarter ended July 30.
Hibbett Sports Beats Expectations By A Penny
The athletic specialty retailer, which operates 5,000-square-foot stores in smaller markets, said its focus on footwear paid off in the quarter ended July 30.
Nike Enters Americas Supply Chain Partnership
Nike, Inc. and affiliates of Apollo Global Management have entered into a strategic partnership regarding the apparel supply chain in the Americas.
Equinox Debuts Tier X Training Program
Equinox, a high-performance lifestyle company, debuted their Tier X training program.
FLA Releases First Factory Compensation Report
The Fair Labor Association’s (FLA) report includes compensation data at dozens of factories used by global athletic and outdoor apparel brands.
Cobi Connected Biking Integrates with Apple Health
Cobi, the German-engineered integrated bike/smartphone system, now syncs cycling data from the Cobi app for iOS with the Apple Health app.
Pearl Izumi Exits Run, Focuses On Cycling
Colorado-based Pearl Izumi refocused on its core cycling business by planning to exit the Run category, effective January 2017.
Tracksmith Commissions Artists for U.S.-made Endurance Piece
Tracksmith, makers of performance running apparel with a stylistic throwback to heritage track and field looks, commissioned a handful of acclaimed artists to design unique prints for the Art of the Training Tee shirts, released this summer.
Human Fitness App Acquired By Mapbox
Human, which uses anonymized data to help people be more active and learn about their cities, joined open source company Mapbox.
