SGB Update Sports & Fitness
G-Form Gains Major League Soccer Ambassador
G-Form, a leader in athletic impact protection, welcomed Bill Hamid, of D.C. United in Major League Soccer and the U.S. Men’s National team, as the brand’s newest ambassador for soccer.
Polar Backs Pro Endurance Athlete Mirinda Carfrae
Polar, maker of wearable sports and fitness technology and the leader of heart rate monitoring, inked a partnership with Mirinda Carfrae, Australian professional athlete and Ironman Triathlon world champion.
Salomon Ultra-Runner Bags Leadville 100 Win
Salomon ultra-runner Clare Gallagher of Boulder, CO landed a win for the French-born company when she set the second fastest women’s time to date at the 2016 Leadville Trail 100 and landed the overall win at 19 hours, 27 seconds.
Impact Earns FDA Clearance
The computerized neurocognitive concussion management tool becomes the first medical device of its kind to receive U.S. Food and Drug Administration (FDA) de novo clearance.
Former Nike Chemist Hired as Senior Technical Director, Hohenstein Institute America
John Frazier was previously senior director of chemistry for Nike.
21sportsgroup Founder to Focus on Acquisitions
Five years after founding the German retail group 21sportsgroup, CEO Jörg Mayer has handed off day-to-day operations to focus on acquisitions.
Sequential Brands Group Appoints President
Andrew Cooper was most recently partner of Pegasus Capital Advisors and CEO of Universal Lubricants, a Pegasus Capital portfolio company.
Lucy Tries its Hand at Denim
The performance apparel company debuted its Lucy Indigo line of activewear denim.
Nathan Supports Three Ultra-Trail du Mont-Blanc Runners
Zach Miller, Michael Wardian and Paul Giblin will use Nathan gear at prestigious ultramarathon.
Nike Updates App With Coaching And Social Features
Nike Inc. (NKE) launched an update to its Nike+ Run Club app that includes adaptive coaching and social features.
Speedo Drops Ryan Lochte
Speedo issued a statement on its Twitter account @SpeedoUSA on August 22 that it will no longer sponsor Olympian swimmer Ryan Lochte.
Zumba Joins My Gym to Battle Childhood Obesity
Zumba joined My Gym Children’s Fitness Center to recognize National Childhood Obesity Awareness Month with fitness classes for kids.
CKO Kickboxing Opens First Florida Location
CKO Kickboxing will open its first fitness kickboxing gym in Florida on August 27, in Clermont.
Technogym Donates 600 Pieces of Olympic Games Equipment
Wellness and fitness company Technogym donated 600 pieces of fitness equipment through the “Let’s Move for Rio” social campaign.
Running USA Partners with TEAMS Conference & Expo
Running USA, the running industry trade organization, has partnered with TEAMS Conference & Expo, the sports-event industry gathering.
