SGB Update Sports & Fitness
Under Armour Signs Lacrosse Phenom Taylor Cummings
The three-time Tewaaraton award winner will be the face of Under Armour’s Women’s lacrosse business.
Puma Campaign Stars Cara Delevigne
The international model, actress and activist fronts a new women’s campaign, Do You, which aims to inspire confidence in women everywhere.
Trek Holds Global Women’s Summit
The three-day summit will serve as the kickoff event for Trek’s larger ongoing campaign to make cycling more accessible to women around the world.
CKO Kickboxing Opens Miami Gym
Fitness franchise CKO Kickboxing is set to open its first kickboxing gym in the Brickell neighborhood of Miami.
Strava And New Balance Introduce Back Half Challenge
Runners who complete the second half of a race faster than the first half and share it on Strava during the two-month campaign will receive a free pair of New Balance running shoes.
Newton Running Athletes Take On Extreme Endurance Races
Brenda Guajardo will race in Greece’s 153-mile Spartathlon and Harvey Lewis will tackle the Gobi Trail Ultra, China’s first super ultra-distance event.
PHIT America Grants Got 50,000 Kids Moving In 2016
Program highlights included doubled child activity levels, adding an average of 85 minutes of physical activity per child.
Hoka One One To Sponsor Dallas Marathon
Hoka becomes the official footwear partner of the 46th BMW Dallas Marathon, Half Marathon and Behringer Relay.
Giant Snags Profitability Award At Interbike
The award, which is made by the National Bicycle Dealer Association, measures a bike brand’s initial mark-up, inventory turns and realized profit margins.
Nike Hosts Special Olympics Oregon Youth Games
The 10th anniversary of the event drew over 500 participants and Nike-sponsored athletes, including Olympic medalists Galen Rupp and David Boudia.
Salming Signs Top Tier Squash Player
The Swedish squash brand signed Ramy Ashour to a collaboration that involves the Egyptian squash player wearing Salming shoes and apparel.
NCAA Women’s Basketball Coach To Release Book
Veteran Division I women’s basketball coach Pam Borton will release a book that focuses on what it means to be a leader in women’s sports.
Performance Bicycle Named Omni-Channel Leader
Performance Bicycle has been acknowledged as Best Omni-Channel Retailer by Interbike.
Nike Golf’s White Horse
As Nike looks ahead to grow its golf business and drop its equipment, who will be enlisted to boost the brand?
Herbalife Joins Special Olympics For Fitness Collaboration
The $1 million partnership will support the organization’s fitness programming around the world, focusing on increasing physical activity and improving nutrition and hydration.
