Adidas by Stella McCartney revealed its Spring/Summer 2017 collection via a virtual ‘triathlon’ experience hosted by Stella McCartney herself. Joined by DJ Hannah Bronfman, yogi Chelsey Korus and model Eniko Mihalik, attending guests will discover the key designs and technologies of next season via five bespoke and futuristic spaces that demonstrate each of the ranges in live movement. The five “chapter” spaces are dedicated to Training, Swim, Cycling, Run and Yoga.

“Every season, we reinforce the style and performance credentials of the Adidas by Stella McCartney collections. For Spring/Summer 2017, we wanted to meet the needs of the multifaceted and fitness-focused women of today, no matter what their choice of exercise. Today you will see the collection and the women that wear them in action,” said McCartney.

  • Training ClimaCool Room: Chapter 1

The Training room will feature an intense Pound Workout, the world’s first cardio jam session inspired by playing the drum. Hannah Bronfman will take part in this session, which represents the “warm up” element of the triathlon journey, while showcasing the credentials of Adidas’ cooling and sweat-wicking Clima technologies: ClimaCool, ClimaChill and ClimaLite.

  • Swim Speed Room: Chapter 2

The Swim room is the first of the three triathlon disciplines. Three swimmers will “fly” in the pool to highlight the performance credentials of the range, while an immersive backdrop of digital screens will provide depth and perspective.

  • Cycling Reflectivity Room: Chapter 3

A spin session in the dark will take place in the Cycling room to showcase the reflective elements of the collection. Digital screens will present a virtual cycling experience, as if cycling through the streets of downtown L.A by night.

  • Run Boost Room: Chapter 4

Model Eniko Mihalik will take to the treadmill for a choreographed run, as guests are guided along a path to simulate the feeling of Adidas’ Boost technology, thousands of energy capsules that release stored energy with every step.

  • Yoga Recovery Room: Chapter 5

Yogi Chelsey Korus will take part in a Sandbox yoga class, a range of workouts performed on sand and one of the latest total body workouts from L.A. that challenge balance and stabilise muscles to create a lean and strong physique. This session represents the “cool down” session of the triathlon journey to spotlight the importance of recovery, a key focus this season.

  • Chill & Refuel

The triathlon journey concludes at the Chill & Refuel area, where guests can see the collection up close and in detail while enjoying vegetarian and nutritious treats.

Photo courtesy Adidas by Stella McCartney