SGB Update Sports & Fitness
Athleta Builds On Power Of She Campaign In 2017
The new campaign builds on the Power of She platform the brand launched in April 2016, which was designed to bring to life the brand’s mission to ignite a community of active, confident women and girls.
Final Surge Partners With Miler Method
Olympian Nick Willis designed the six-week online boot camp, powered by Final Surge, to help participants run their best mile.
Fitbit Integrates With Qualcomm Life’s 2net Platform
UnitedHealthcare Motion is an employer-sponsored wearable device wellness program that will soon enable people using Fitbit Charge 2 to track against the program’s activity metrics.
Under Armour To Launch All-America Camp Series
The series of invite-only camps will take place in 10 cities nationwide, where selected athletes will have the opportunity to hone their on-field skills and earn a bid to the 2018 Under Armour All-America game.
Nike Golf Signs Jason Day
The multi-year agreement with the world’s top ranked golfer covers footwear, apparel, headwear and gloves.
Gill Athletics Nabs NCCA Track & Field Deal
The three-year agreement will cover all indoor and outdoor men’s and women’s Division I, II, and III National Championships.
Van’s, Volcom, Adidas Top Industrial Ride Shop Unsecured Creditor List
The skateboard lifestyle retailer also listed Stance, Herschel Supply Co. and Nike among those it owes money.
Fitbit Tops Christmas App Downloads
Fibit’s app, which buyers of new bands must download to set up and use their Fitbits, topped all free apps on Apple’s iPhone on Sunday. The strong downloads pointed to strong sales over the holiday season.
Withings Product Pulled From Apple’s Online Store Over Patent Dispute
Apple has pulled all Withings products from its stores over a patent infringement dispute with Nokia. In April, Nokia bought Withings, which makes Wi-Fi scales and other digital health and fitness gear, for $190 million.
Two New National Monuments Created In Utah and Nevada
President Barack Obama on December 28 designated 1.35 million acres in southeast Utah and 300,000 acres in Nevada as two new national monuments.
Yogasmoga Files For Bankruptcy
The filing was attributed to over-aggressive expansion and followed an involuntary Chapter 7 bankruptcy petition filed against the company in November.
Turkey Paces MyFitnessPal Logs On Christmas
Turkey, cake and cookies were among the top five traditional holiday foods logged on Under Armour’s MyFitnessPal on Christmas.
New Balance Sued Over Made In The USA Claims
The suit asserts California law prohibits products from featuring ‘Made in the USA’ or similar labels if any single component is foreign-made rather than made in the U.S.
Wearable Technology Again Expected To Lead Fitness Trends In 2017
Wearable technology is again expected to be the top fitness trend in the coming year, according to the annual fitness trend forecast from The American College of Sports Medicine (ACSM). The top five also included body weight training, high-intensity interval training , certified fitness professionals and strength training.
Sports Tracker Taps Three Gold Medalists For App Launch
The participating athletes will be seen at the Sports Tracker VIP Morning Run media event at CES.
