SGB Update Sports & Fitness
Ledlenser Crowned Title Sponsor Of Trails In Motion Festival
“The partnership with the Trails In Motion Film Festival enables us to reach a core community of trail runners,” said Ledlenser Associate Brand Manager Shannon Jidas.
Christy Sports Names Amer Sports GM As New CEO
Christy Sports, a specialty retailer of ski and snowboard equipment, apparel and accessories, appointed Matt Gold as its new CEO, effective February 2017.
Do Consumers Prefer Green Gyms?
Results from a recent survey found that 62.4 percent of consumers prefer to work out at a gym if it uses environmentally friendly equipment.
Dick’s Sporting Goods Opens Seattle Location
The sporting goods retailer’s 11th store in Washington and 679th nationwide will open on December 2.
Tiger Woods Returns To Tease New Nike Golf Prototype
Much of the new footwear design is based on Woods’ new swing, which shifted dominance from his left leg to his right.
Nike’s Jordan Brand Opens First European Store
Basketball’s golden boy Michael Jordan gets his first brand brick-and-mortar in Paris.
Newton Running Gets Fit With Body By Simone Deal
Newton Running is looking to tap the fitness sphere through a partnership with Simone De La Rue’s fitness studio and concept, Body By Simone.
Mizuno USA Hires Creative Director Of Global Performance Running Footwear
Working in close partnership with Todd Lewis, VP of running footwear and design – running, Indra Gunasekara, formerly at Brooks, will lead performance running footwear design globally.
U.S. Senate Approves Outdoor REC Act
The bipartisan bill, which is expected to be signed by the President, will have the federal government track and analyze the outdoor recreation economy as part of its overall economic viewpoint.
Osmo Nutrition Returns To Hydration Category With New Leader
Osmo, a sports nutrition company that was notorious for making male- and female-specific hydration formulas, will re-launch its brand and product line after closing operations in November 2015.
USGA Re-launches Website
The changes, made in partnership with Fanatics, expand its product lines while making it easier for fans to find and purchase championship merchandise.
Bauer Hockey Partners With Nylander Brothers
The Canadian-born brothers were both first-round National Hockey League draft picks and have represented Sweden on the international stage.
LVMH In Talks To Acquire Rapha
The luxury goods conglomerate is in discussions to acquire Rapha, the high-end cycling apparel and bike-related accessories brand based in London, according to a report from the Daily Mail.
Study: Les Mills ‘Born To Move’ Programming Increases Youth Fitness
Due to the Les Mills programming, participants averaged 15.8 minutes of physical activity more than participants in regular school PE classes and averaged 21.1 fewer minutes of sedentary activity over the course of 24 hours.
24 Hour Fitness Opens Katy, TX Club
A grand opening event is scheduled for December 3.
