SGB Update Sports & Fitness
USA Cycling Updates Policy For 2017
One of the most noticeable changes members will see is tiered Race and Ride Membership models, which offer more options to choose from.
Planet Fitness Appoints Dunkin’ Donuts Exec To SVP Of Franchise Operations
Bode joins Planet Fitness from Dunkin’ Brands where he held various senior leadership positions, most recently serving as the regional vice president of Dunkin’ Donuts Northeast.
Kyrie Irving Stars In Kids Foot Locker Campaign
The 30-second spot titled “Not So Different” promises to “leave kids imagining themselves as their favorite athlete.”
Dassler Rivalry To Hit The Silver Screen
Fortitude International has acquired the film rights to the story of the Dassler brothers, Adolf and Rudolf, and their rivalry that led to the creation of Adidas and Puma.
Fitbit, Garmin Lead Fitness Wearable Gains In Q3
Fitbit, Garmin and Samsung delivered double-digit global gains in the third quarter while Apple suffered a steep decline, according to the latest findings from International Data Corporation (IDC).
Tyr Signs Olympian Jacob Pebley
Tyr Sport signed the fifth-place finisher in the 200m backstroke at the 2016 Olympic Games in Rio de Janeiro, Brazil to its roster of sponsored athletes.
North Face Names Winner Of The Never Stop Exploring Award
Baton Rouge-based Varsity Sports was selected for its commitment to the community and inspiring a healthy lifestyle for children and families.
Adidas Earns Top Marks For LGBT Equality
Adidas received a score of 100 percent on the 2017 Corporate Equality Index (CEI), a national benchmarking survey and report on corporate policies and practices related to LGBT workplace equality.
Puma Signs Marc Bartra
The Spanish International who signed for Borussia Dortmund this summer will wear Puma EvoPower boots.
Asics To Replace Adidas As IAAF Sponsor
Asics formed a multi-year partnership with the top global track and field governing body.
Adidas Signs Beer Mile World Record Holder
In July the 22-year-old Canadian set a world record time of 4:34:35 at the Beer Mile World Classic in London.
The North Face Locks Down Three Ultra Runners
The North Face, a division of VF Corporation, added three ultramarathon athletes, Clare Gallagher, Paddy O’Leary and Cody Reed, to its performance team.
UFC Gym Opens In Rocklin, CA
The opening of the 10,000-square-foot facility will include classes, demonstrations and an appearance by UFC bantamweight Urijah Faber.
Vertical Brands Appoints Bill Post To Lead K2 Apparel
Post, who previously worked with Nordica, Cocona, Point6 and other outdoor industry brands, will lead Vertical Brands’ efforts to oversee K2 Sports Apparel design, manufacturing and product sales.
Vert Wearable Inks NCAA Deal With Auburn University
Vert debuted its first team system last year with their first NBA client, the Miami Heat.
