SGB Update Sports & Fitness
New Balance Signs Francisco Lindor
Other high-profile MLB players to wear New Balance cleats include Jose Altuve, Robinson Cano, Dustin Pedroia and Yoenis Cespedes. Lindor was with Under Armour.
Fila Sponsors Netherlands Olympic Team
Fila has sponsored Dutch Skating Emperor Sven Kramer, his affiliated institution, the Royal Dutch Skating Federation, and the affiliated team since 2014.
Superfeet Unveils Restructured Leadership Team
Among the changes is John Rauvola’s new role as CEO and president.
Billabong Sees Rebound In Americas Region
Billabong International Limited, as expected, reported a loss in the first half ended December 31 but earnings in the Americas regions improved significantly and officials continue to expect an overall bounce back in its second half.
Foot Locker’s Q4 Races Past Wall Street’s Targets
Fourth-quarter earnings easily topped Wall Street’s estimates while showing same-store sales gained 5 percent.
NSGA Partners With Positive Coaching Alliance
PCA resources – including live group workshops for youth and high school sports coaches, parents, student-athletes and administrators, as well as online courses, books and nearly 1,500 free resources at www.PCADevZone.org – help create a positive, character-building youth and high school sports experience for millions of youth each year.
HanesBrands Supports Education In Latin America
Since its inception in 2009, more than 2,000 HanesBrands employees in Honduras, El Salvador and the Dominican Republic have earned high school diplomas in its continuing education program.
Escalade’s Q4 Revenues Climb 5 Percent
Continued softness within the archery category was offset by acquisitions completed in 2016 as well as new product launches.
Asics Re-Signs Gaël Monfils
Asics announced that it re-signed French tennis star Gaël Monfils to a multi-year agreement to support the launch of the COURT FF.
Asics America Beefs Up Exec Team
Asics America recently named Barbara Turner as vice president of human resources and Lisa Hatton Harrington as general counsel.
Under Armour To Reach Kohl’s In Early March
On a conference call with analysts, Kevin Mansell, Kohl’s CEO, said the company expects the Under Armour launch to be a “significant enough business in year one to add 75 basis points to 100 basis points to our overall company comp.”
Youfit Teams Up With The Color Run
The chain of budget-friendly fitness centers partnered with The Color Run for its Dream World Tour 2017.
Adidas Partners With Prep Baseball Report
The agreement creates a platform to provide kids visibility to high school, college and pro teams across a national footprint.
Darby Communications Launches Stand Up Initiative
The program will support environmentally focused non-profit organizations by providing PR related services to groups working towards environmental and sustainable advocacy.
Ryan Dawkins Launches Mascot Sports
The veteran endurance sports executive rolled out a San Francisco-based sponsorship and experiential marketing company focused on bringing together athletes, brands and live events.
