SGB Update Sports & Fitness
Asics Extra Mile Campaign Tops $1.5 Million In Donations
During the campaign, which ran October 13-November 30, the sports performance brand invited athletes to go the “Extra Mile” for Girls on the Run, a physical activity-based positive youth development program.
Giant Manufacturing Shakes Up Leadership
The moves include the retirement of Giant’s longtime Chairman King Liu and CEO Tony Lo, both of whom had been with the company for more than 40 years.
Is Cannabis Activewear A Thing?
Oregrown Industries, a craft cannabis company in Oregon, has come together with star New Growth Clothing to develop a line of locally manufactured, eco-conscious activewear and outdoor gear.
Mission Inks Slew Of High-Profile Athlete Endorsements
MLS MVP David Villa, NBA All-Star Dwyane Wade, U.S. Women’s National Soccer Captain Carli Lloyd and NHL All-Star John Tavares will promote Mission’s new line of heating accessories and gear.
Clockwork Technology Enters Sports Helmet Game
Why the retired CEO of Motorola and various sports medicine experts are looking for innovations in concussion prevention.
GNC Pays To Play At Super Bowl LI
The February 5, 2017 event will feature a commercial, along with associated placements and promotions, coinciding with the upcoming relaunch of the brand as One New GNC.
Pensole, Vibram Launch Design Master Class
Pensole Footwear Design Academy will launch Pensole/MLab Powered by Vibram, a hands-on, four-week, intensive design immersion program focused on material design principles, according to Pensole founder D’Wayne Edwards.
Nike Gives Elena Delle Donne Her First Signature Shoe
Elena Delle Donne joins a small group of WNBA athletes to receive signature shoes from Nike.
Cabela’s Hometown Already Feeling Merger Impact
Business owners in Sidney, NE said sales are already slowing as residents wait to see what will happen to the 2,000 local Cabela’s jobs.
Adidas Opens Virtual-Reality Store In Sweden
“The introduction of the 360° Concept Store is in line with our ambition to be in the forefront of the digital shopping experience, which we achieve by adding interactive dimensions to the VR-experience.”
Dick’s Returns To Sponsor High School Nationals Basketball Tournament
For the fourth consecutive year, Dick’s Sporting Goods will serve as the title sponsor of the High School Nationals Basketball Tournament to be held in New York City.
Finish Line Taps Lil Yachty For Adidas Brand Storytelling
The Finish Line Inc. partnered with Lil Yachty, hip hop recording artist, for an exclusive digital experience that celebrates the release of the Adidas Tubular Shadow.
Blink Fitness Opens 50th Location
The value-based fitness club will open its 50th location in Brooklyn, NY on December 21, 2016, six years after it opened its first location in New York City’s NoHo neighborhood.
Topgolf To Host Event At Safeco Field
At the event, dubbed Topgolf Crush, players hitting balls from the grandstands will aim for giant targets ranging from 40-150 yards away on the outfield.
Crunch To Open Spanish Gyms With Cristiano Ronaldo
Crunch, the U.S.-based health club chain, will launch CR7 clubs, a new fitness initiative in collaboration with soccer star Cristiano Ronaldo.
