SGB Update Sports & Fitness
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Amazon Reveals Holiday Shopping Figures
December 19 was the peak worldwide shipping day this holiday season.
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Powdr Enlists Backbone For Communication Strategy
“With its focus on adventure lifestyle and its portfolio of leading brands, Powdr is in the vanguard of the experiential movement,” said Penn Newhard, founder and managing partner, Backbone Media.
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Decibullz Names PR Agency
Backbone will work to amplify Decibullz’s presence in the shooting, hunting, fitness and active lifestyle markets.
Google To Launch Two Android Wear Smartwatches In 2017
The smartwatches will be the very first wearable devices to come with Android Wear 2.0.
Under Armour Adds 30+ Million Connected Users
Under Armour added more than 30 million users to the Under Armour’s Connected Fitness community, ending 2016 with more than 190 million users worldwide. Among the year’s stats for the Connected Fitness community: In 2016, users tracked nearly 800 million workouts and took more than 1.5 trillion steps. According to Under Armour data scientists, it takes an average […]
Finish Line Youth Foundation Donates More Than $523,000 In Q3
The 17 grants to youth organizations receiving grants focus on healthy lifestyles and youth development.
Sports Industry Credit Association Launches U.S. Branch
The non-profit sports industry credit organization has launched a U.S. based association in Burlington, VT, naming a former Burton exec as its head.
Overload Golf Hires Industry Veteran As Chief Technical Officer
Harvey Partners named industry veteran Randall Henry co-founder and chief technical officer of Overload Golf.
O’Neill Wetsuits Partners With CenterStone
The wetsuit manufacturer will use the iVendix platform to support their reps’ and customers’ ability to manage all aspects of wholesale ordering.
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SGB Media Holiday Schedule
SGB Media and SportsOneSource will be running on a limited schedule the following week to allow our employees some extra time off with their family and friends during the holidays.
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SewSporty Acquires Stonewear
The U.S.-based athletic apparel manufacturer has acquired Stonewear, the women’s fitness brand.
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Top Americans Set For 2017 Boston Marathon
Three Nike runners (Galen Rupp, Shalane Flanagan and Abdi Abdirahman) and one each from Skechers (Meb Keflezighi), Saucony (Jared Ward) and Brooks (Desiree Linden) will be running in the 2017 Boston Marathon.
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GoPro Severance Charges Increase
GoPro now expects to absorb charges between $31 million and $40 million in the fourth quarter to eliminate about 15 percent of its workforce and cover other restructuring activities.
Study: Long-Distance Runners Have Better Brain Connectivity
Research suggests long-distance running “may stress cognitive domains in ways that lead to altered brain connectivity.”
Nashville And Raleigh Squads Win Hoka One One Postal Nationals
The boys of Brentwood High School in Nashville, TN and the girls of Cardinal Gibbons High School in Raleigh, NC won the overall championships with the fastest team times in the two-mile run.