SGB Update Sports & Fitness

Powdr Enlists Backbone For Communication Strategy

“With its focus on adventure lifestyle and its portfolio of leading brands, Powdr is in the vanguard of the experiential movement,” said Penn Newhard, founder and managing partner, Backbone Media.

Decibullz Names PR Agency

Backbone will work to amplify Decibullz’s presence in the shooting, hunting, fitness and active lifestyle markets.

Under Armour Adds 30+ Million Connected Users

Under Armour added more than 30 million users to the Under Armour’s Connected Fitness community, ending 2016 with more than 190 million users worldwide. Among the year’s stats for the Connected Fitness community: In 2016, users tracked nearly 800 million workouts and took more than 1.5 trillion steps. According to Under Armour data scientists, it takes an average […]

SGB Media Holiday Schedule

SGB Media and SportsOneSource will be running on a limited schedule the following week to allow our employees some extra time off with their family and friends during the holidays.

SewSporty Acquires Stonewear

The U.S.-based athletic apparel manufacturer has acquired Stonewear, the women’s fitness brand.

Top Americans Set For 2017 Boston Marathon

Three Nike runners (Galen Rupp, Shalane Flanagan and Abdi Abdirahman) and one each from Skechers (Meb Keflezighi), Saucony (Jared Ward) and Brooks (Desiree Linden) will be running in the 2017 Boston Marathon.

GoPro Severance Charges Increase

GoPro now expects to absorb charges between $31 million and $40 million in the fourth quarter to eliminate about 15 percent of its workforce and cover other restructuring activities.