Balega, a leading performance sock brand in the run specialty market now under the Implus LLC brand roster, is expanding its sales support team with five new sales representatives on its domestic sales team.
Balega’s new reps include: Wayne Routten (Florida), AJ Allen (Eastern Pennsylvania, Delaware and New Jersey), Chris Spyke (Michigan and Indiana), Steve Kindred (Pacific Northwest) and Zach Mione (New England).
Each will focus on maintaining the exclusive specialty position Balega holds within the Implus Run Specialty Division.
“We are thrilled to have this experienced team of new reps join our growing Run Specialty sales team. Each brings a unique passion for business and the outdoors and we are fortunate to have them sharing the Balega passion,” said Tanya Pictor, vice president of marketing at Implus Specialty Retail Brands. “We have no doubt they will bring unparalleled service levels and support that our customers and retailer partners know and trust from Implus.”
In addition to Balega’s domestic sales team, the company also welcomes Mackenzie Hunnings as in-house sales support. Hunnings is responsible for administration and support for field sales reps and assisting with marketing initiatives. Prior to Balega, Hunnings worked in the run specialty market at Fleet Feet Sports Raleigh.
Photo courtesy Balega