SGB Update Sports & Fitness

ICSC Sees 16-Percent Holiday Gain

Of those who bought items online from a retailer with a physical store and picked up in-store, 61 percent made an additional purchase in-person (75 percent of Millennials).

Equinox Swaps Narcissism For Personal Exploration

The brand is being shaken up with a 2017 advertising campaign that re-envisions the theme of “Commit to Something” as an “intimate, provocative and deeply moving exploration of personal identity” … instead of an external look.

Motiv Trades Wrist Wearables For A Ring

The San Francisco-based developer of wearable technology is ditching popular wrist-worn devices and opting for a different approach: a fitness ring.

Athleta Builds On Power Of She Campaign In 2017

The new campaign builds on the Power of She platform the brand launched in April 2016, which was designed to bring to life the brand’s mission to ignite a community of active, confident women and girls.

Under Armour To Launch All-America Camp Series

The series of invite-only camps will take place in 10 cities nationwide, where selected athletes will have the opportunity to hone their on-field skills and earn a bid to the 2018 Under Armour All-America game.

Nike Golf Signs Jason Day

The multi-year agreement with the world’s top ranked golfer covers footwear, apparel, headwear and gloves.