SGB Update Sports & Fitness
Adidas, Euroleague Basketball Extend And Amplify Partnership
The extension expands Adidas sponsorship to the Turkish Airlines EuroLeague, the 7DAYS EuroCup and the Euroleague Basketball Adidas Next Generation Tournament.
Fitbit Makes Changes To Leadership Team
The wearables leader promoted Vice President of Engineering Samir Kapoor to senior vice president of device engineering, and hired Jeff Devine as executive vice president of operations.
Skechers Holds Ceremony For Pier To Pier Friendship Walk
On March 2, Skechers president, Michael Greenberg was joined by over 150 celebrities, corporate sponsors, city leaders, school officials, and education foundation representatives in celebrating the eighth-annual The Skechers Friendship Walk.
Hoka Partners With RunVermont
RunVermont said Hoka One One will become the “Official Shoe” of the People’s United Bank Vermont City Marathon and all RunVermont events.
Assos Partners With Amgen Tour Of California
The Switzerland-based cycling apparel brand will provide official race jerseys and staff uniforms for the annual professional cycling events.
Under Armour Becomes Title Sponsor Of Vancouver Eastside 10k
Canada Running Series announced Under Armour as the new title sponsor of the Eastside 10k race.
GU Energy Labs Appoints Roxanne Vogel As Sports Nutritionist
Vogel joins the GU team from Texas Woman’s University, where she completed her graduate degree and conducted research in Exercise and Sports Nutrition, and before that, was at MusclePharm as a research assistant.
RYU Apparel Sponsors 2017 Sports Illustrated Swimsuit Edition
RYU Apparel Inc. was selected as the sole athletic apparel brand presented to every 2017 Sports Illustrated Swimsuit model after their photo shoot for use in their fitness, training and rest and recovery.
Equinox Revamps Leadership Team
Niki Leondakis will assume the role of CEO of Equinox Fitness Clubs and report directly to Harvey Spevak, who will step into the role of executive chairman and managing partner of Equinox Holdings Inc.
Pearl Izumi Welcomes New President
Chris Sword will replace Mike O’Connor, who served as president before retiring in December 2016.
Met-Rx Signs Leonard Fournette
As the latest athlete to join Team Met-Rx, the former college standout running back will be featured in a new digital ad campaign slated to debut this spring.
Mission Unveils VaporActive Apparel Collection
The line will be supported by a multi-million-dollar national media campaign across social, digital and grassroots initiatives as well as a commercial starring company co-founder Dwyane Wade.
Skullcandy Launches Battle Of The Bands Contest
The Skullcandy StayLoud Showdown concerts will pit bands against each other in three venues: Los Angeles, Austin, TX and New York. The winner heads to the Vans Warped Tour.
Zenrez Lands $6 Million In Series A Funding
Zenrez, which offers yield management software tools for fitness studios, raised $6 million in its series A funding.
Akervall Technologies Appoints EVP Of Global Business Development
Akervall Technologies Inc. (ATI), the manufacturer of SISU Mouth Guards and SOVA Nightgrinding Mouth Guards, appointed Mark Ish as the executive vice president of global business development.
