SGB Update Sports & Fitness
Eddy Merckx Cycles Partners With Velofix Direct
The brand joins BH, Spot, Elby, Ellsworth and other premium bike brands already available through the Velofix Direct program, which was launched in 2016.
24 Hour Fitness Opens New Gym In Ramsey, NJ
The 38,832-square-foot two-level club features a modern design and open floor plan.
Adobe Sees 11 Percent Increase In Holiday Sales Online
Mobile brought in $28.43 billion in revenue, a 23-percent increase year over year.
Adidas Signs Chinese Sports Stars
Swimmer Ning Zetao and volleyball player Hui Ruoqi will star in a campaign called “One in a Billion.”
Report: Amazon And Forever 21 Exploring American Apparel Bid
Amazon and Forever 21 Inc. are both exploring bids for American Apparel LLC, according to a report from Reuters. Bids are due Friday.
Picky Bars Collaborates With Bestselling Author Elyse Kopecky
Picky Bars’ partnership with Kopecky is the first step in expanding their product line outside of the real food energy bars they’ve become known for.
Roka Seals USA Triathlon Deal Through 2020
This agreement, extending through 2020, makes Roka’s patented technologies available to the entire USA Triathlon community.
Nike Basketball Dabbles In The Record Business
Opening January 5, the pop-up space KY’s Records will remain open through January 7.
OIA Director Issues Letter On Shifting Trade-Show Schedule
Amy Roberts tells members that Outdoor Retailer’s shift to schedule its Winter Market and Summer Market shows two months earlier, starting in 2018, will change the purpose of the shows for the better.
Amer Sports Names O’Connell To Lead Strategic Accounts Sales
Mike O’Connell will be responsible for leading sales efforts in the e-tail, sporting goods retail and mass merchant trade channels for Amer’s portfolio of brands.
Callaway Golf Signs Rising Superstar
“I joined the Callaway Tour Staff because of the equipment,” Daniel Berger said.
An Event Guide To Outdoor Retailer Winter Market 2017
A schedule of must-attend events at 2017 Outdoor Retailer Winter Market. Yes, happy hours count.
New Balance Launches Its First Wearable Device For Runners
New Balance unveiled its inaugural smart wearable at the International Consumer Electronics Show (CES) in Las Vegas.
Nike Secures 687 Patents
Nike’s 2016 patents include 262 related to footwear, 96 related to data and 73 related to manufacturing.
Report: Amazon Developing Fitness Apparel Line
Amazon posted three job listings in late December for brand managers and senior brand managers working on “Amazon Active Apparel.”
