SGB Update Sports & Fitness
Under Armour Eyewear Partners With The Association Of Professional Tour Caddies
In advance of the PGA Merchandise Show in Orlando, FL, Eyeking, the official provider/licensee of UA Eyewear, announced its partnership with the Association of Professional Tour Caddies (APTC) for 2017.
Hydro Flask Scores New Distribution In Japan
Said Mike Wallenfels, global vice president of sales at Hydro Flask. “There is no doubt that it’s a country filled with outdoor lifestyle enthusiasts. We’re already seeing a great reception and amazing results in the market.“
SnowSports Industries America Extends Contract With Denver
At the kick-off day of education for the SnowSports Industries America’s (SIA) annual Snow Show in Denver, CO, the organization announced, along with VISIT DENVER, The Convention & Visitors Bureau, that they have extended their contract in The Mile High City through 2030.
Brunswick Corp.’s Q4 Sales Jump 11 Percent
Brunswick Corp. reported a profit against a loss in the fourth quarter although both periods included special charges. Sales 11.0 percent to $1.08 billion. Pacing the gains was the Fitness segment, which grew 24 percent, thanks to acquisitions.
Callaway Golf Signs Global Golf Superstar Michelle Wie
Wie will add to Callaway’s group of talented young players, a list that includes Patrick Reed, 2016 Masters Champion Danny Willett, Wes Bryan, Ollie Schniederjans, Ryo Ishikawa, Branden Grace, Thomas Pieters, and Daniel Berger, who officially joined the company as a Tour Staffer this week.
Capital One’s Credit Card Deal With Cabela’s To Miss Deadline
Capital One Financial Corp. indicated on Wednesday that it doesn’t expect to receive regulatory approval of its acquisition of Cabela’s credit card business prior to October 3, 2017, when the deal can be terminated by either party.
Bauer Hockey Signs Several NHL Goalies
Bauer Hockey announced that several National Hockey League goaltenders have joined Bauer’s roster of elite athletes and three additional NHL goalies have officially extended their multi-year partnerships with the company.
Reebok Signs Teyana Taylor As Brand Ambassador
Reebok appointed R&B artist, dancer, actress and famed sneakerhead Teyana Taylor, as an official brand ambassador. Taylor will join Reebok’s like-minded collective of innovative and inspirational creators, including the likes of Future, Gigi Hadid, and Top Dawg Entertainment Recording Artist Kendrick Lamar.
Tiger Woods Switching To TaylorMade Golf Clubs
Tiger Woods, who had been using Nike equipment since turning pro in 1996, signed a multi-year contract with TaylorMade for all clubs except the putter.
TAG Heuer Partners With Amgen Tour of California
TAG Heuer will partner for the first time for the 2017 edition with the Amgen Tour of California, America’s most popular and prestigious annual cycling event.
Macy’s Launches Ideology Men’s Activewear Line
Macy’s announced an expansion of the retailer’s Ideology activewear line with the launch of ID Ideology, a men’s collection available exclusively at 250 Macy’s stores and online at macys.com.
Kari Traa Names Verde As PR Agency of Record
Verde will help the Norwegian women’s apparel brand tell its story in North America with media relations and creative communication strategies.
Winmark Announces Management Addition
Winmark Corporation, the parent of Play It Again Sports, announced that Alan Majerko has been named vice president, corporate development.
Nike Swim Distribution To Expand In Europe
Perry Ellis International Inc. entered into Nike Swim distribution agreements in Europe with Action Sports Sportartikel GmbH Group for Germany, Austria, Switzerland, Netherlands, Belgium and Luxembourg, Tennis Fashion AB for Sweden, Norway, Finland and Denmark and Proged Group for Spain and Portugal.
Dick’s Awards $500,000 Sports Matter Grant To PGA Junior League Golf
Over the next three years, The Dick’s Sporting Goods Foundation will commit $500,000 through a Sports Matter grant to the PGA of America to provide thousands of underprivileged kids at Boys & Girls Clubs, The First Tee and other communities across the country the opportunity to learn to play golf.
