SGB Update Sports & Fitness
Suunto Sponsors Discrete Cirque Series
The producer of sports watches, dive computers and precision instruments signed on as a sponsor of the short-distance, max-elevation trail running series in North America.
Gold’s Gym Expands Tennessee Footprint
Tennessee Fitness LLC has signed a franchise agreement to bring five additional Gold’s Gym locations to Middle Tennessee.
Fleet Feet To Open First Stores In Nebraska
Fleet Feet Sports stated that Lori Borer, owner of the Red Dirt Running Company location in Lincoln, NE, will convert the store to a Fleet Feet Sports.
Camping World Becomes New Sponsor Of Russell Athletic Bowl
Russell Athletic had been the title sponsor of the game since 2012.
Puma Lifts Outlook After Strong First Quarter
Puma raised its guidance for the year after reporting first-quarter earnings jumped 18.0 percent with sales running up in the mid-teens.
Nike Sets Date To Beat The Two-Hour Marathon Record
Nike will target the first weekend of May for its attempt to break the two-hour marathon barrier. The race will take place in the Autodromo Nazionale Monza complex outside of Monza, Italy.
SFIA Topline Report Shows Conflicting Sport Participation Trends
In many activities, casual participation rates are rising faster than core rates, suggesting Americans may be sampling more sports while reducing single-minded devotion to any one activity.
La Sportiva And Adventure Fit Introduce Trail Run Relay
The Trail Run Relay is a social and challenging race in Lyons, CO in which 2- or 4-person teams take turns running a single 5km loop.
Rabbit Joins Clean Sport Collective
In addition to providing support for the Collective’s initiatives, Rabbit will require that all athletes associated with the company take the Clean Sport pledge.
GoPro Launches First-Ever Camera Trade-Up Program
GoPro, Inc. launched its first-ever Trade-Up Program, incentivizing users in the U.S. to experience the new, cloud-connected GoPro and receive software upgrades slated for 2017.
FuelBelt Rebrands Helium Line
FuelBelt, a manufacturer of hydration belts and accessories, launched its completely redesigned FuelBelt Helium line that includes hydration, race belts and handhelds, as well as the introduction of Neon reflective products.
Keep Collective Introduces MLB-Themed Collection
Keep Collective’s first sports licensing agreement represents the League’s 30 clubs, popular ballpark snacks and a limited edition woven band.
Powerhandz Signs Isaiah Thomas
Thomas is the first professional basketball player ambassador for the global athletic training products company.
Accell Group Enters Exploratory Discussions With Pon Holdings
Accell Group announced that it has received a non-binding, conditional proposal from Pon Holdings to combine Accell Group with its own bicycle activities.
G-Form Teams Up With Boston Red Sox
G-Form signed a three-year deal with the defending American League East Champion Boston Red Sox to become the team’s Official Protection Partner.
