SGB Update Sports & Fitness
Sena Brings Adds Chris Clarke To Cycling Division
Clarke and the Sena team will be at Sea Otter Festival this weekend to debut the final design of the first ever Bluetooth integrated cycling helmet – the X1.
MusclePharm, Munster Rugby Form Strategic Partnership
MusclePharm will serve as the official sports nutrition partner to Munster Rugby.
Study: Exercise May Be Contagious
According to a new study by MIT Sloan School, your knowledge of what your friends are doing can and will motivate you to do more.
Whistle Sports Hires Vice President Of Content
J LaLonde has worked in the content business for over 15 years across sports, comedy, radio, TV and film. His expertise includes building and acquiring content that can thrive in the rapidly changing media landscape.
Picky Bars Teams Up With British Runner Paula Radcliffe
The six-time world champion and world record holder will act as an ambassador to help bring awareness and expand opportunities for the brand across the pond.
Silipos Partners With Running Room
The Canadian running and walking retailer will offer a group of products from Silipos Active, a line with focus on the outdoor, active lifestyle launched in March 2017.
Active Interest Media Hires Chief Innovation Officer
Active Interest Media, the parent of Yoga Journal, Backpacker, SKI, Skiing and other magazines, announced that Jonathan Dorn has been promoted to chief innovation officer. He was formerly senior vice president, digital and creative services.
Garmin To Title Sponsor Kansas City Marathon
“As a company with a significant presence in the Kansas City area, we are proud to be the new title sponsor of the Kansas City Marathon,” said Brian Brooker, Garmin vice president of creative and communications.
Skechers Launches Athleisure Collection
Skechers will partner with four new ambassadors – Koya Webb, a fitness model, vegan advocate and former track star; Danette May, a fitness star and social media influencer; superfood guru and yogi Sophie Jaffe; and NY Pilates expert Katie Yip. – as part of the launch.
Three-On-Three Pro Basketball League Coming This Summer
The season will tip off June 25 at Barclays Center in Brooklyn, NY, followed by regular season stops in Charlotte, Philadelphia, Tulsa, Nashville, Dallas, Lexington, KY and Los Angeles.
Under Armour To Outfit Wichita State
Under Armour reached a deal to become as the official all-school outfitter of Wichita State University, beginning July 1, 2017.
HanesBrands Releases 2016 Environmental Performance Data
Compared with its 2007 baseline, the company reduced its energy use by 16 percent, carbon emissions by 16 percent and water use by 25 percent.
Mizuno Opens First U.S. Retail Store In Atlanta
Designed to be an immersive environment that tells the Mizuno story through its gear, the Experience Center engages guests through interactive displays using RFID technology and specialized labs for each sport that allow guests the ability to touch, test and then purchase gear custom fit for them, aiding them in their quest to improve their performance.
Adidas Partners With Kathrine Switzer
Adidas formed a new partnership with Kathrine Switzer and 261 Fearless ahead of the Boston Marathon in its 29th year as the race’s exclusive footwear and apparel partner.
Nike, Adidas and Under Armour Rank Among Most Valuable Brands
Nike landed at 28 on Brand Finance’s ‘Global 500 2017” ranking of the most valuable brands. Adidas was 138, Under Armour, 275, and North Face, 480.
