SGB Update Sports & Fitness

Polartec And Oiselle Take On The Speed Project
The Speed Project is an unsanctioned ultra-relay race that starts at Santa Monica Pier in Los Angeles and ends 344 miles later at the “Welcome to Las Vegas” sign on the strip.
Fanatics Expands Relationship With International Champions Cup
Building off of last year’s partnership, Fanatics will operate in-venue retail for all 12 matches taking place across the U.S., as well as powering the online tournament shop, icc.teamfanshop.com.

Nathan Signs Ultra Runner Hayden Hawks
At just 25 years old, Hayden is the youngest member of the Nathan pro team.

RYU Apparel Appoints Senior Vice President, Retail And Operations
Brett Pawson has experience in the athletic apparel space, including with Lululemon Athletica.

GoPro Sees Q1 Revenue At Top Of Guidance
GoPro Inc. estimated its first-quarter revenue would land at the top end of its forecast while announcing it would eliminate another 270 positions in another restructuring.

Rails-To-Trails Conservancy Kicks Off Spring Trail Season
RTC’s fifth annual Opening Day for Trails will take place on Saturday, April 8, 2017.

Safilo Group Q4 Operating Profit Slides
The parent of Smith Optics was hurt by the phasing out of its Gucci license.
Dick’s Sets Grand Opening Of Atlanta Location
Dick’s Sporting Goods will celebrate the opening of a new Dick’s Sporting Goods on Friday, March 31 at Perimeter Pointe in Atlanta, GA.

Rapha Kicks Off Monuments Cycling Fan Challenge
The performance cycling clothing company is challenging fans to predict the winning time of each of the races. Prizes include cycling holidays, Rapha Cycling Club kits, Rapha vouchers and more.

Implus Acquires Global Leisure Concepts
“Our historical success in Australia has largely been tied to that of our distributors,” said Seth Richards, CEO of Implus. “When the chance arose to join forces with one of our strongest partners, we saw this as a win-win for us and our retailer customers.”

Loot Crate Launches MLB Sports Crate
With licenses from Major League Baseball and the Major League Baseball Players Association, Sports Crate is now the Exclusive Licensed Subscription Box of MLB.
New Balance Adds Women’s-Only Areas To Sport Chek Stores
This follows the news earlier this month that Sport Chek opened its first women’s-only store in Calgary.

Misfit Collaborates With Lifestyle Brand Poketo
The wearables designer partnered with Poketo to release a special edition accessory for the Shine 2 Activity Tracker, the Misfit Shine 2 Limited Edition x Poketo Sport Band.

Adidas Sets Ambitious North America Growth Goals
During its new CEO Kasper Rorsted’s first analyst day, Adidas AG set a goal to expand sales in North America by 47 percent by 2020.

Top Of The World Launches First E-Commerce Site
Top of the World launched its first e-commerce website tied to hot-market sales of March Madness gear.