SGB Update Sports & Fitness
Adidas Hosts Run For The Oceans
On Thursday night, Adidas and Parley for the Oceans invited their communities of runners, athletes, ocean ambassadors, environmentalists, artists, influencers and media to unite during their first ever Run For The Oceans in New York City.
Nike’s Breaking2 To Become A Documentary
Nike has partnered with National Geographic to produce a one-hour documentary on its Breaking2 effort to beat the two-hour marathon record.
Rollga Hires Darby Communications For Public Relations
Rollga, the manufacturer of foam rollers, hired the PR firm Darby Communications.
Lululemon Opens First Run-Centric Store
The location, called Le Local and located on Montreal’s Mile End, features only running apparel, bras and accessories but also serves as a community hub.
Oiselle, Polartec Unveil ‘Birdstrike’ Film In Partnership With REI
Team Birdstrike’s experience in The Speed Project is documented in a short film, which will debut at REI as a part of its Force Of Nature campaign.
Vibram Teams Up With Gold’s Gym For Shoe Collaboration
Vibram has collaborated with Gold’s Gym on the launch of a co-branded, limited-edition cross training FiveFingers shoe.
Oofos Introduces First Full-Coverage Shoe
Oofos launched its first full-coverage recovery shoe with the new Oomg low- and high-top shoes.
Kids Across America Experiencing A Deficit Of Active Play
The 2017 Let’s Play State of Play survey, commissioned by Dr Pepper Snapple Group (DPS), finds Nearly seven out ten parents believed that busy schedules were a key barrier to active play.
STX Signs International Field Hockey Superstar Alex Danson
STX signed British field hockey stalwart and Olympic gold medalist Alex Danson.
Under Armour Introduces Footwear Customization Platform
Under Armour unveiled a new platform allowing customers to customize athletic shoes by uploading their own images and selecting prints and colors.
iShoxs Retains Verde Brand Communications As Agency Of Record
The German-based manufacturer of premium mounts and accessories for POV cameras has tapped Verde to increase visibility and engagement of the iShoxs brand in the American market.
New Balance Celebrates Global Running Day With Virtual Relay
New Balance is celebrating global running day on Wednesday, June 7 2017 by hosting a virtual running relay around the world with Team New Balance athletes.
Riddell Welcomes Peyton Manning As Strategic Business Partner
Riddell added legendary football player Peyton Manning as a strategic advisor to the business. In addition, Manning will be Riddell’s first-ever brand ambassador supporting the football community.
Puma Appoints Chief Compliance Officer
Dr. Raliza Koleva assumed the position of chief compliance officer at Puma, with immediate effect.
Fleet Feet Appoints Joey Pointer CEO
Fleet Feet Sports appointed Joey Pointer, its former CFO, as chief executive officer.
