SGB Update Sports & Fitness
Lululemon Opens First Run-Centric Store
The location, called Le Local and located on Montreal’s Mile End, features only running apparel, bras and accessories but also serves as a community hub.
Oiselle, Polartec Unveil ‘Birdstrike’ Film In Partnership With REI
Team Birdstrike’s experience in The Speed Project is documented in a short film, which will debut at REI as a part of its Force Of Nature campaign.
Vibram Teams Up With Gold’s Gym For Shoe Collaboration
Vibram has collaborated with Gold’s Gym on the launch of a co-branded, limited-edition cross training FiveFingers shoe.
Oofos Introduces First Full-Coverage Shoe
Oofos launched its first full-coverage recovery shoe with the new Oomg low- and high-top shoes.
Kids Across America Experiencing A Deficit Of Active Play
The 2017 Let’s Play State of Play survey, commissioned by Dr Pepper Snapple Group (DPS), finds Nearly seven out ten parents believed that busy schedules were a key barrier to active play.
STX Signs International Field Hockey Superstar Alex Danson
STX signed British field hockey stalwart and Olympic gold medalist Alex Danson.
Under Armour Introduces Footwear Customization Platform
Under Armour unveiled a new platform allowing customers to customize athletic shoes by uploading their own images and selecting prints and colors.
iShoxs Retains Verde Brand Communications As Agency Of Record
The German-based manufacturer of premium mounts and accessories for POV cameras has tapped Verde to increase visibility and engagement of the iShoxs brand in the American market.
New Balance Celebrates Global Running Day With Virtual Relay
New Balance is celebrating global running day on Wednesday, June 7 2017 by hosting a virtual running relay around the world with Team New Balance athletes.
Riddell Welcomes Peyton Manning As Strategic Business Partner
Riddell added legendary football player Peyton Manning as a strategic advisor to the business. In addition, Manning will be Riddell’s first-ever brand ambassador supporting the football community.
Puma Appoints Chief Compliance Officer
Dr. Raliza Koleva assumed the position of chief compliance officer at Puma, with immediate effect.
Fleet Feet Appoints Joey Pointer CEO
Fleet Feet Sports appointed Joey Pointer, its former CFO, as chief executive officer.
Brooks Celebrates Global Running Day With Endorsement Deals For All
All runners interested in becoming part of the Brooks Big Endorsement can sign up at BrooksAthlete.com to receive a $1 check and access to content from Brooks experts about training, nutrition and a variety of other running-related topics.
New Balance Forms 3-D Printing Partnership
New Balance formed a manufacturing partnership with Formlabs to bring 3D printing to large-scale, Massachusetts-based footwear manufacturing.
Interbike Shifts Focus Of IB Awards To Innovation
The newly named Interbike Innovation Awards will continue to showcase excellence in product, retail, and advocacy and will no longer focus on athletes and supplier performance. Products recognized will now be for the upcoming 2018 sales season instead of looking back at 2017 cycle.
