SGB Update Sports & Fitness
Rabbit Joins Clean Sport Collective
In addition to providing support for the Collective’s initiatives, Rabbit will require that all athletes associated with the company take the Clean Sport pledge.
GoPro Launches First-Ever Camera Trade-Up Program
GoPro, Inc. launched its first-ever Trade-Up Program, incentivizing users in the U.S. to experience the new, cloud-connected GoPro and receive software upgrades slated for 2017.
FuelBelt Rebrands Helium Line
FuelBelt, a manufacturer of hydration belts and accessories, launched its completely redesigned FuelBelt Helium line that includes hydration, race belts and handhelds, as well as the introduction of Neon reflective products.
Keep Collective Introduces MLB-Themed Collection
Keep Collective’s first sports licensing agreement represents the League’s 30 clubs, popular ballpark snacks and a limited edition woven band.
Powerhandz Signs Isaiah Thomas
Thomas is the first professional basketball player ambassador for the global athletic training products company.
Accell Group Enters Exploratory Discussions With Pon Holdings
Accell Group announced that it has received a non-binding, conditional proposal from Pon Holdings to combine Accell Group with its own bicycle activities.
G-Form Teams Up With Boston Red Sox
G-Form signed a three-year deal with the defending American League East Champion Boston Red Sox to become the team’s Official Protection Partner.
Trueform Runner Appoints President
Trueform Runner, the maker of the non-motorized treadmill that teaches proper running form, has hired Glenn Colarossi as its president
Piper Jaffray Teen Survey: Adidas And Patagonia Gaining Traction
According to Piper Jaffray’s Taking Stock With Teens Spring 2017 report, brands losing share/relevance with teens in the active space included Under Armour and The North Face while Adidas and Patagonia gained ground.
Lululemon Appoints Co-Chairman
Glenn Murphy is founder of FIS Holdings and previously served as CEO of Shoppers Drug Mart Corp.
Asics Onitsuka Tiger Opens Manhattan Pop-Up
The 1,290-square foot pop-up gallery offers consumers and visitors alike a unique experience that showcases the Onitsuka Tiger brand and the support of complimenting Japanese artists.
Concussion Concerns Impact Parents’ Views On Sports
An American Osteopathic Association survey found concussion concerns influence whether parents will allow their children to play certain sports.
Varsity Brands Appoints Adam Blumenfeld CEO
Blumenfeld had been serving as CEO of Varsity Brands’ BSN Sports division for the last 10 years.
Omega Sports Finds Buyer
The privately held sporting goods retailer with 14 retail locations in NC has been acquired by Craig and Kristin Carlock of Greensboro, NC.
Adidas Swim Signs Marco Koch
Adidas signed Marco Koch, current world number one swimmer and world record holder, as one of its ambassadors.
