SGB Update Sports & Fitness
Golf Rounds Slide In May
According to Golf Datatech, golf rounds played in May declined 6.3 percent.

Matrix Industries Raises $12.3 Million
Matrix Industries, the smartwatch start-up, raised $12.3 million, according to a regulatory filing with the SEC. The company is still aiming to raise another $5 million, according to the filing.

Nike Handily Tops Q4 Estimates
Nike’s earnings in its fourth quarter easily topped Wall Street’s targets with help of a reduction in expenses and double-digit growth in Greater China, and the Emerging Markets. Sales were flat in North America.

Storelli Signs English Premier League Stars
Brooklyn-based sports technology start-up Storelli unveiled two new global ambassadors, Manchester United and England winger Jesse Lingard and EPL-winning Chelsea and Spain defender César Azpilicueta.

Foot Locker Talks “Inspired Leadership“ At Major CX Event
Foot Locker’s Vice President of Customer Experience (CX) and Connectivity John Wompey delivered a compelling address titled “Coaching Up: The Inspired Leadership Behind Foot Locker’s CX Transformation” at Forrester’s CXNYC 2017, a gathering for customer experience professionals.

Summer 2017: Stay Hydrated…Stay Fit
We have reviewed some technological advances in the world of hydration packs and reservoirs – new for 2017.

Nalgene Partners With USA Cycling
At the cornerstone of the partnership is Nalgene’s Draft fitness bottle that will be co-branded and given exclusively to 2017/18 USA Cycling National Championship participants.

Heelys Expands Into Activewear
The range for girls will launch in Spring 2018 and will feature girls’ skorts, leggings, shorts, capris, tank tops, tee shirts and hoodies. A line of boys’ active apparel will launch Holiday 2018.

Wilson Partners With Pop Warner
Pop Warner Little Scholars Inc., the nation’s oldest and most prominent youth football, cheer and dance organization, has chosen Wilson Sporting Goods as its official provider of footballs for all Pop Warner games.

TrackTown Summer Series Comes To New York
Broadcast live on ESPN, the event will feature world-renowned Olympians Allyson Felix, Bernard Lagat, Nick Symmonds and Sanya Richards-Ross.

Early Summer Insights: Hottest Selling Bike Trends Across the U.S.
Mountain bike retailers give us an inside look at what shredders are coveting this season.
Powerade Pledges $1 Million In Support Of High School Athletics
Powerade is launching the Power Your School program, which will award $1 million to high school athletic programs around the country.
Boston Marathon Fundraising Raises $34.2 Million In 2017 Race
Boston Marathon participants who ran on behalf of more than 200 non-profit organizations raised $34.2 million for charity in the 121st year of the historic race. The fundraising total represents a 12 percent increase over 2016’s results.
Interbike Unveils New Features And Changes To 2017 Show
New initiatives for the 2017 show include a new crowd-funding area called The Incubator and a New Product Showcase area. The Customer Appreciation (consumer-access) Day on the final day of the show is being eliminated.

Academy Sports Opens Store In Paducah, KY
Academy Sports + Outdoors opened its first location in Paducah, KY, its ninth store opening this year.