SGB Update Sports & Fitness
Evelo Opens First Electric Bike Showroom In Seattle
The electric bike company opened its first showroom, located in Seattle.
Under Armour To Sponsor University Of New Orleans
Under Armour will provide on-field and training gear for the student-athletes who compete for New Orleans’ 14 NCAA Division I programs.
HanesBrands Sees Q1 Earnings At Upper End Of Guidance
Adjusted earnings are expected to arrive in the range of 28 cents to 29 cents versus guidance of 27 cents to 29 cents. The parent of Champion and Gear For Sports also said its CFO plans to retire.
Bionic Gloves Launches Beast Mode Football Gloves
Bionic Gloves has extended its partnership with Marshawn Lynch, the former running back for the Seattle Seahawks, with the introduction of Beast Mode Football Gloves.
Lids Launches New Mobile App
The Lids Access Pass app’s users can easily leverage the app to track points and rewards, engage with the Lids social channels, and receive exclusive in-app offer.
Finish Line Revamps Winner’s Circle Loyalty App
The app now includes a curated “inspiration” feed, tailored product recommendations, access to upcoming product releases and seamless in-app shopping and checkout.
NormaTec Partners With Brooklyn Nets
The sports recovery technology company aligned with the team to revamp its training room at Barclays Center, which has been named the Recovery Room Powered By NormaTec.
JD Sports Sees Sharp Earnings Hike In 2016
Same-store growth in its European Sports Fashion banners rose over 10 percent.
Suunto Sponsors Discrete Cirque Series
The producer of sports watches, dive computers and precision instruments signed on as a sponsor of the short-distance, max-elevation trail running series in North America.
Gold’s Gym Expands Tennessee Footprint
Tennessee Fitness LLC has signed a franchise agreement to bring five additional Gold’s Gym locations to Middle Tennessee.
Fleet Feet To Open First Stores In Nebraska
Fleet Feet Sports stated that Lori Borer, owner of the Red Dirt Running Company location in Lincoln, NE, will convert the store to a Fleet Feet Sports.
Camping World Becomes New Sponsor Of Russell Athletic Bowl
Russell Athletic had been the title sponsor of the game since 2012.
Puma Lifts Outlook After Strong First Quarter
Puma raised its guidance for the year after reporting first-quarter earnings jumped 18.0 percent with sales running up in the mid-teens.
Nike Sets Date To Beat The Two-Hour Marathon Record
Nike will target the first weekend of May for its attempt to break the two-hour marathon barrier. The race will take place in the Autodromo Nazionale Monza complex outside of Monza, Italy.
SFIA Topline Report Shows Conflicting Sport Participation Trends
In many activities, casual participation rates are rising faster than core rates, suggesting Americans may be sampling more sports while reducing single-minded devotion to any one activity.
