SGB Update Sports & Fitness
Hibbett Announces Auburn Tigers Football Sponsorship Through 2019
Hibbett Sports announced a three-year sponsorship deal with the Auburn Tigers Football program that will run through the 2019 season, including a fully integrated partnership with the Tiger Walk.
UFC Announces New Partnership With Bodyarmor
UFC, the world’s premier mixed martial arts organization, announced a multi-year partnership with Bodyarmor Sports Drink, establishing the isotonic brand as the first-ever “Official Sports Drink” of UFC.
Under Armour Brings Back Quebec Hockey Competition
Under Armour and the Montreal Canadiens have once again teamed up to give Bantam Hockey teams the chance to play at the Bell Centre, home of the Canadiens.
Adidas Completes Divestiture Of Taylormade
Adidas announced that effective October 2 it has formally completed the previously announced divestiture of its TaylorMade, Adams Golf and Ashworth golf brands to a newly formed affiliate of KPS Capital Partners, LP.
Rawlings Partners With USC On Tailgating Products
The new agreement will give Rawlings exclusive licensing rights in tailgating categories such as canopies, chairs, tables and hard/soft coolers for distribution in off-campus retail channels.
Sensoria Partners With Genesis Rehab Services
Sensoria, a smart apparel startup, formed a strategic partnership with Genesis Rehab Services (GRS), a subsidiary of Genesis HealthCare and a leading provider of physical therapy, occupational therapy, speech therapy, respiratory therapy and wellness services, primarily for older adults.
Adidas Launches NHL Campaign
Adidas and the National Hockey League (NHL) unveiled a new campaign titled “What if Hockey…” Some athletes evoke emotions, some tap into imagination, some challenge the status quo, and with each opportunity to create, these athletes are changing the game.
Mizuno Launches #ProjectZero To Raise Funds For Breast Cancer Research
Throughout the month of October, Mizuno is partnering with the Breast Cancer Research Foundation (BCRF) to launch #projectzero, an initiative raising funds for breast cancer research, highlighting personal stories of strength and showcasing the role sports play in transforming lives affected by cancer.
Adidas’ Eric Liedtke Earns Germany’s CMO Of The Year
Eric Liedtke, executive board member responsible for global brands at Adidas, won Germany’s CMO of the Year 2017.
Asics To Open Largest Store In Japan
Asics will open its Asics Harajuku Flagship on October 6 in Tokyo Harajuku district.
NRF Forecasts Holiday Sales To Increase Between 3.6 And 4 Percent
NRF President and CEO Matthew Shay said, “Although this year hasn’t been perfect, especially with the recent devastating hurricanes, we believe that a longer shopping season and strong consumer confidence will deliver retailers a strong holiday season.”
Callaway Signs Former World No. 1 Amateur Maverick McNealy
Callaway Golf Company signed Maverick McNealy, who turns professional this week after playing on the victorious U.S. Walker Cup team.
Imperial Headwear Restructures Management
Imperial Headwear announced the reorganization of their management structure, including Mike Wrightson becoming president.
Louisville Re-evaluating Adidas Deal
The University of Louisville is re-evaluating its sponsorship agreement with Adidas following news of the FBI’s investigation over corruption and collusion with sneaker companies.
Dynatronics Completes Acquisition Of Bird & Cronin
Dynatronics Corporation successfully closed the acquisition of substantially all of the assets of Bird & Cronin, Inc., a manufacturer of orthopedic soft goods and specialty patient care products located in Minneapolis.
