SGB Update Sports & Fitness
Report: Puma To Sponsor AC Milan
Puma is set to replace Adidas as the kit provider to AC Milan, according to Calciomercato.com.
Obesity Among U.S. Adults Hits All-Time High
According to a new report from the Centers for Disease Control and Prevention, almost 40 percent of American adults and 18.5 percent of adolescents are obese — the highest rates ever recorded for the U.S.
CCM Hockey Welcomes Back Alex Ovechkin
As a CCM-affiliated athlete, Ovechkin will play and train in CCM hockey equipment and be featured in product marketing campaigns in North America and Russia.
TSC Apparel Sold
Brown Gibbons Lang & Company announced the sale of TSC Apparel LLC, the distributor of imprintable activewear and accessories, to an affiliate of CenterGate Capital.
U.S. Polo Assn. Brand Announces Polo Athletes As Ambassadors
U.S. Polo Assn. signed polo players Ashley Busch and Juan Bollini as global brand ambassadors.
Piper Jaffray: Nike Losing Some Heat With Teens
Nike is losing some of its hold as the preferred brand for teens, according to Piper Jaffray’s Taking Stock With Teens research survey. Teens are said to be gravitating toward streetwear looks from Vans and Supreme and retro stylings from Adidas, Puma and New Balance
SidelineSwap Scores $2 Million In Seed Extension Funding
SidelineSwap, the online marketplace for sports gear and equipment, announced a $2 million seed extension funding round.
U.S. To Miss World Cup For First Time Since 1986
The U.S. men’s national soccer team national team U.S. was eliminated from qualifying for the World Cup for the first time since the 1986 cycle.
Feetures Becomes Official Vendor Partner Of Fleet Feet Sports
Feetures becomes the an official vendor partner of Fleet Feet Sports.
IHRSA Report Finds U.S. Health Club Memberships Reached High In 2016
Membership in U.S. health clubs reached an all-time high of 57.3 million in 2016, an increase of 3.6 percent from 2015. In all, 22 percent of Americans use a health club to pursue fitness and wellness goals.
Garneau Sponsors All-Girl Mountain Bike Organization, Little Bellas
Garneau announced a new 3-year partnership with the Little Bellas organization, a mountain bike organization whose goal is to help young women realize their potential through cycling.
Dick’s Selects Advertising Agency For Second Skin
Dick’s Sporting Goods selected WPP-owned VML as its agency of record for Second Skin, its new compression fitness apparel line.
Riddell Announces 2017 Smarter Football Grant Recipients
Riddell and brand ambassador Peyton Manning announced the 2017 Smarter Football grant recipients, delivering personalized videos directly to this year’s ten winning programs.
PGA Tour Superstore To Open In Altamonte Springs
PGA Tour Superstore, the golf and tennis retailer, announced its expansion in the Orlando-region with the opening of a second store in early to mid-2018.
Adidas To End AC Milan Contract
Adidas is expected to end its 20-year deal to manufacture AC Milan football kits, according to numerous reports. New Balance and Under Armour are said to be two of the leading brands to replace Adidas next season.
