SGB Update Sports & Fitness
VF Corp. Announces New Sustainability & Responsibility Strategy
VF Corp. announced its new global sustainability and responsibility strategy, Made for Change. Made for Change outlines VF’s aspirations for advancing environmental and social improvements across its business, portfolio of brands, global supply chain and communities worldwide.
New Balance Sees Tax Reform Boosting Domestic Production
New Balance issued a statement commending U.S. Sen. Susan Collins, R-Maine, for her support of the Republican-led tax reform legislation approved by the Senate early Saturday morning, according to MaineBiz.
Nautica Renews Golf Sponsorships
The Nautica brand announced that it will be extending its marketing partnership with PGA Tour player Cameron Tringale for an additional year. Nautica is introducing 24-year-old PGA Tour player Michael Kim as a golf brand ambassador.
BSN Sports Acquires Portion Of Hibbett Team Sales Assets
BSN Sports completed the acquisition of a portion of the assets of Hibbett Team Sales Inc. (HTS) based in Birmingham, AL.
Nike Names Four New WHQ Buildings
Two buildings honor champion Nike athletes Serena Williams and Sebastian Coe, and a new fitness center is named after Coach Mike Krzyzewski.
Florida Shifts To Jordan From Nike
Florida is just the fourth collegiate football program to represent the Jumpman and the brand’s first college program in the Southeastern Conference.
University Of Southern Florida To Shift From Under Armour To Adidas
The University Of Southern Florida announced that it had entered into a new eight-year partnership with Adidas. Adidas will replace Under Armour as the official athletic footwear, apparel and accessory brand of the Bulls through the 2025-26 season.
Lululemon Again Tops Guidance
Lululemon Athletica Inc. reported earnings and same-stores sales topped guidance in the third quarter, prompting the retailer to lift its guidance for the year. The revenue gains were led by a 26 percent hike in online sales.
The North Face Names Winner Of 2017 Never Stop Exploring Award
Runners Roost, a Denver-based specialty running store, was selected for its commitment to the community and inspiring a healthy lifestyle for children and families.
Canfield’s Sporting Goods In Omaha To Close
Canfield’s Sporting Goods in Omaha, NE will be closing after 71 years in business, according to a report from the Omaha World-Herald.
OBIT: Bruce Fendell
Bruce Fendell, an industry veteran who had worked for WSS, Fila, Adidas and numerous other firms, passed away on December 5 after a battle with lung cancer.
ClassPass To Begin Live-Streaming Video Workouts
ClassPass will be expanding its product portfolio and entering the live-streaming video space with the launch of ClassPass Live, a new standalone subscription option for immersive, at-home workouts.
Fitbit Delivers First Fitbit OS Update
Fitbit delivered the first update to its Fitbit OS platform for a smarter, more personalized experience for Fitbit Ionic smartwatch users with more than 60 apps now available across a wide range of categories, 100-plus clock faces and enhanced performance.
The Northwest Company Partners With Ohio State University
The Northwest Company, the home textile firm, announced a multi-year agreement with The Ohio State University kicking off in mid-2018.
U.S. Soccer Foundation Launches Campaign To Expand Soccer Programs
The U.S. Soccer Foundation is launching a national campaign, “It’s Everyone’s Game,” aimed at dramatically expanding its impact on children across the country through soccer-based programs.
