SGB Update Sports & Fitness
TSG Acquires Sunshine Fitness
TSG Consumer Partners has acquired a majority stake in Sunshine Fitness, the first franchisee of Planet Fitness clubs.
Adidas Settles Forever 21 Lawsuit
Adidas reached a settlement with one of Forever 21 Inc.’s suppliers. The suit, filed in March, had charged Forever 21 with using the brand’s trademarked three-stripe design on its athletic apparel.
Brunswick Innovation Laboratory Gets New Name
Brunswick Corporation recently celebrated the grand opening of new quarters for what has been known as the Brunswick Innovation Laboratory in the Research Park at the University of Illinois at Urbana-Champaign.
Fitbit Partners With Keller Williams
Keller Williams, the world’s largest real estate franchise by agent count, is collaborating with Fitbit to expand its wellness program by offering Fitbit wearable devices and challenges to more than 157,000 agents nationwide.
Decathlon Lands In San Francisco
Marking its return to U.S. retailing, Decathlon has opened a store in San Francisco on 735 Market Street in a former Golfsmith location.
Technogym Partners With Apple Watch
Technogym, the maker of connected fitness training equipment, software and content, announced its cardio equipment is compatible with Apple GymKit.
VF Named One Of America’s Most Just Companies
VF Corporation was named one of America’s Most JUST Companies, according to Forbes and JUST Capital, a nonprofit that ranks the U.S.’s largest publicly traded corporations on the issues Americans care about most.
Dick’s Team Sports HQ Partners With Missouri Youth Soccer Association
The partnership with Missouri Youth Soccer Association is a continuation of a long-term technology agreement with Affinity Sports, part of Dick’s Team Sports HQ.
PGA Tour Superstore’s Experiential Retail Store Opens In Vegas December 16
The store will feature in-house custom club fittings and repair, along with lessons from certified teaching professionals. In addition, practice hitting bays with swing analysis software, interactive simulators and a 1,000-square-foot putting green will be available for customer use.
Arvada Colorado Ski & Golf Gets Name Change And New Location
The new space will be shared with the existing Bicycle Village store in Westminster, CO.
STX Partners With Materials Sciences Corporation
Under the agreement, STX will have exclusive rights to MSC’s proprietary composite technologies in the sport of field hockey, with ongoing development being pursued in other categories.
Under Armour Adds New Senior Management In Europe And Communications
Massimo Baratto will join UA as vice president and managing director of its European business. Kelley McCormick will step into the newly created position of senior vice president of corporate communications.
Inov-8 Brings Graphene To Footwear
Inov-8 in a partnership with the University of Manchester has become the first company to bring the advanced material Graphene to running and fitness shoes.
Adidas Partners With USA Volleyball Athletes
Adidas formed multi-year partnerships with 16 USA Volleyball athletes vying for spots on either the 2020 Olympic and Paralympic Games rosters.
FabFitFun Hires VP Of Engineering
FabFitFun, a leading women’s lifestyle brand, announced that it has hired Chris Henley as vice president of engineering.
