SGB Update Sports & Fitness

FootBalance Appoints New CEO

Most recently, Atul Midha, was the global retail director at Eton Shirts. He also held senior leadership roles at Giorgio Armani, and other fashion retail and tech startups.

Intercollegiate Tennis Association Appoints New CEO

David Mullins will spend the next six months as the CEO designate, continuing his work with the ITA’s current CEO, Dr. Timothy Russell. Mullins officially takes over as the Association’s CEO on January 1, 2025.

Rip-It Appoints CEO

Janelle Anderson was named the new CEO of Orlando, FL-based Rip-It Sports.

JCPenney Invests $40 Million in Supply Chain Upgrades

As part of the retailer’s self-funded $1 billion reinvestment strategy announced last year, the centerpiece of the upgrade is implementing the Joey Pouch sorting system at its distribution center in Reno, NV.

Sendhit Partners with BTI on U.S. Distribution

Sendhit, a French mountain bike parts company, entered into a strategic partnership with Bicycle Technologies International (BTI) to bring Sendhit’s products to the U.S. market.

Authentic Appoints General Manager of Africa

Authentic Brands Group appointed of Warren Bowers as general manager. Bowers’ previous roles include managing director at Bounty Brands and senior retail director at Adidas.

Saucony Names Chief Marketing Officer

Joy Allen-Altimare joins the company as global CMO, effective immediately. Most recently, she was the chief revenue officer of North America for Havas Media Network.

Connexa Applies for 1:20 Reverse Stock Split

The owner of Slinger Bag and Gameface AI, announced that it will submit an application to Nasdaq to effect a 1-for-20 reverse split of its common stock to remedy a delisting threat.