SGB Update Sports & Fitness

Gymshark Appoints First U.S. Chief Commercial Officer
Kim Dolder, general manager of North America, has been promoted to the company’s chief commercial officer working from Gymshark’s New York office. Dolger also becomes Gymshark’s first U.S. Board member.

Life Time Group Holdings Posts Records Across the Board in 2024
The strong performance reportedly drove the highest revenue per membership the company has recorded in its 32-year history, delivering $796 in average revenue per center membership in 2024, compared to $711 in revenue per membership in 2023.

Dillard’s, Inc. Forced to Control Expenses During Tepid Q4 Period
Net sales reached $2.02 billion for the 13-week fourth quarter ended February 1, compared to $2.12 billion for the 14-week prior-year Q4 period ended February 3, 2024.

Venus Williams Partners with WeWard as Investor and Ambassador
Williams and WeWard aim to raise awareness of the dangers of physical inactivity and highlight the significant health benefits of developing a daily walking routine. The app rewards users for their daily walking activity, bringing a gamified approach to exercise motivation

Pvolve Accelerates U.S. Expansion with New Franchise Deals
Lindsay Cohen has signed a two-unit development agreement in the Chicago area, Elisabeth Rommel, will launch the first Pvolve studio in Northeast Seattle or Lake Union and Dr. Mona Keshtkaran has signed a two-unit development agreement for the Washington, D.C. metro area.

Escalade, Inc. Sees Q4 Strength in Archery, Table Tennis and Fitness as Net Dips
The company completed the wind-down of its Orlando operations and terminated the facility lease in the fourth quarter. The company said these initiatives enabled us to reduce our owned and leased square footage by nearly 20 percent in 2024.

Skechers Signs Danish Footballer Matt O’Riley to Team Skechers
O’Riley competes in the Skechers lightweight speed shoe, Razor 1.5 Elite. He will also appear as the face of Skechers Football in multiplatform marketing campaigns in Denmark.

Hoka Opens Second Store in Paris’ Marais District
Hoka continues its expansion in France by opening a roughly 3100-square-foot store at 14 Rue Sainte-Croix de la Bretonnerie in the heart of the Paris’ Marais district; this follows the sports apparel and equipment brand’s first Parisian store, which opened in April 2024.
Big 5 to Continue Closing Stores as Weak Q4 Sales Trends Drift into Q1
Same-store sales decreased 6.1 percent for the fourth quarter of fiscal 2024. For the fiscal 2025 first quarter, the company expects same-store sales to be down in the mid- to high-single-digit range compared to the fiscal 2024 first quarter.

Body Fit Training Expands to Scandavian Market with Oslo, Norway Location
The Oslo studio reportedly marks the beginning of BFT’s expansion into Scandinavia, which will be followed by locations in Stockholm and Copenhagen over the next year. Regional growth is reportedly being driven by seasoned fitness operator Tage Flugeim.

Planet Fitness Posts 19 Percent Revenue Growth in Q4 on Strong Equipment Sales
The company reports that total revenue for the fourth quarter of 2024 increased 19.4 percent to $340.5 million from $285.1 million in the prior-year Q4 period, including system-wide same-club sales growth of 5.5 percent.

Five Iron Golf to Open First Venue in Nashville
The venue will be located in Aertson Midtown, a mixed-use development adjacent to Music Row, featuring the Kimpton Aertson Hotel, retail and dining.

Sports Paradise Welcomes Team Sales Account Executive
Maggie Egan brings four years of experience in the sports and nutrition field to Sports Paradise with a proven track record working with coaches and teams as a market development associate for Gatorade throughout New Jersey and Staten Island, NY.

Callaway Takes $1.45B Non-Cash Charge Against Topgolf Goodwill and Certain Assets
Fourth quarter net revenue increased 3.0 percent year-over-year to $924.4 million, primarily driven by increases in Golf Equipment. On a GAAP basis, the loss from operations increased $1.43 billion due primarily to a non-cash $1.45 billion impairment of the Topgolf goodwill and intangible assets.

IFit Welcomes Chief Subscription Officer
Jeremy McCarty leads the vision and direction of iFit’s subscription business while overseeing customer acquisition, retention and optimization of the company’s membership model.