SGB Update Sports & Fitness
Tennis Industry Rallies For ‘Play Tennis Month’ In May
Tennis industry partners are working together to promote May as “Play Tennis Month” to help showcase the sport of tennis and associated health benefits. Thousands of tennis programs and events will be held around the country.
GNC’s Chief Merchant Joins Barnes & Noble
Barnes & Noble Inc. announced that Timothy Mantel has been named chief merchandising officer. Mantel previously held the role of chief merchandising officer for GNC Corporation.
Schutt Sports Partners With Gridiron Sports Reconditioning
Schutt Sports expands Midwest reconditioning business with partnership with Gridiron Sports Reconditioning.
Varsity Brands Name Finalists In 2018 School Spirit Awards
The Varsity Brands School Spirit Awards, presented by Drillstack, has named finalists for its 2018 School Spirit Awards. With over $100,000 in award money up for grabs, winners will be announced at an awards ceremony on May 12th at the Walt Disney World Resort in Orlando, FL.
Iconix Brand Group Announces Private Exchange Of $110 Million Of Its Convertible Note
John Haugh, CEO of Iconix, commented, “These exchange transactions are part of the company’s strategy to satisfy near-term debt obligations and represent a positive step in improving our balance sheet. We are also announcing a cost savings initiative to improve our profitability and free cash flow.”
Puma And AC Milan Announce Long-Term Partnership
Puma and Italian Serie A football club AC Milan announced an official long-term partnership. The legendary club had been with Adidas since 1998.
Starboard Delivers Letter To Newell CEO And Board Of Directors
In a letter to the board of Newell, Starboard Value LP said it plans to nominate three former Jarden executives (Ian G.H. Ashken, Martin E. Franklin and James E. Lillie) and a former long-time Newell Director (Domenico De Sole) to its slate of director candidates to oversee a turnaround of the company.
U.S. Soccer Elects Carlos Cordeiro President
U.S. Soccer’s membership elected Carlos Cordeiro as U.S. Soccer’s 32nd President during the National Council Meeting at the Federation’s Annual General Meeting (AGM).
Frank A. Dassler To Retire From Adidas
According to Adidas, Frank A. Dassler retired at the end of January. The grandson of Puma founder Rudolf Dassler, was most recently head of the Adidas legal department and will remain closely associated with the sports equipment company in retirement.

LVHM Luxury Venture Partners With Stadium Goods
LVHM Luxury Ventures has formed a “partnership” with Stadium Goods, the New York City-based sneaker consignment giant.

Nuun To Hydrate Over Two Million Athletes On Course, At Festival and In Studio in 2018
Events most recently choosing Nuun include Australia’s City2Surf, the largest fun run in the world, Bay to Breakers, Portland Shamrock Run, Statesman Capital 10,000, Surf City Marathon & Half Marathon as well as the yoga and music festival Wanderlust Whistler.
Newell Brands Confirms Receipt Of Starboard Value’s Director Nominations
Newell Brands confirmed that it has received notice from Starboard Value and Opportunity Master Fund Ltd. of its intention to nominate 10 candidates to stand for election to the Newell Brands Board of Directors at the company’s 2018 Annual Meeting of Shareholders.
Kevin Garnett Returns To AND1 As Global Ambassador
Sequential Brands Group Inc. announced a multi-year partnership with NBA legend Kevin Garnett as the creative director and global brand ambassador for AND1, the iconic basketball brand which began in 1993.

Skechers’ Sales Soar 27 Percent In Q4
International wholesale sales increased 40.2 percent; domestic wholesale sales advanced 11.6 percent and company-owned global retail sales expanded 25.8 percent.

Columbia Sportswear’s Q4 Revenues Climb 8 Percent
Columbia Sportswear reported earnings excluding a massive tax charge and restructuring costs rose 9.2 percent on an 8 percent revenue gain. U.S. net sales increased 8 percent to $492.6 million, reflecting growth in DTC and benefits from a shift in the timing of shipments of Fall 2017 advance wholesale orders from the third quarter to the fourth quarter.