SGB Update Sports & Fitness
Perry Ellis Committee Responds To George Feldenkreis’ Letter
in response to George Feldenkreis’ letter, Perry Ellis’ Special Committee said the committee is “disappointed that rather than moving forward with constructive negotiations, Feldenkreis continues to mischaracterize the status of negotiations.”
Adidas Extends UEFA Champions League Partnership
UEFA announced the extension of Adidas’ partnership with the UEFA Champions League for the 2018–21 cycle as the Official Match Ball Supplier, continuing the company’s relationship with the sportswear company which began in 2001.
U.S. Rugby Players Association Joins Rep Worldwide
As rugby continues to grow in popularity among American audiences, REP Worldwide announced, in conjunction with the 2018 Licensing Expo, that the company has added the United States Rugby Players Association (USRPA) as its newest client.
USA Triathlon Unveils “Legacy Triathlon” To Be Held in Long Beach
USA Triathlon, in partnership with the City of Long Beach, announced plans for the Legacy Triathlon—a new event to be held in Long Beach, CA, starting July 20, 2019.
George Feldenkreis Sends Letter To Perry Ellis Board
George Feldenkreis, the founder of Perry Ellis who has made an offer to acquire the company, has sent a letter to the special committee of the board of directors of Perry Ellis, urging the board to immediately commit to an expedited timeline to conclude negotiations and enter into a definitive agreement in respect of his buyout proposal.
Fanatics Takes Over Fan Apparel In NFL Deal
The NFL said splitting responsibilities between Nike (outfitting the players and coaches) and Fanatics (outfitting the fans) demonstrates the league’s focus on consistently looking for new ways to improve the experience for fans, players and retailers.
2018 Handbag Luncheon Honors Puma for Selena Gomez Lupus Campaign
The 9th annual Lupus Research Alliance Lupus Handbag Luncheon & Silent Auction honored two supporters to the lupus cause: Puma and IBM Associate Partner Veronica Vargas Lupo.
Under Armour To Sponsor Southern University
The Southern University Athletics Department announced that it has entered into a 5-year partnership with Under Armour through BSN Sports.
Nike Signs Sevilla
Nike signed Sevilla to a new three-year kit supply deal. New Balance’s deal with the La Liga club expired at the end of the 2017-18 season.
’47 Co-Founder Arthur D’Angelo To Be Inducted Into Red Sox Hall Of Fame
’47, the fan apparel brand, announced that company co-founder Arthur D’Angelo will be inducted into the Red Sox Hall of Fame at the 2018 Red Sox Hall of Fame & The Fenway Honors Gala.
RenoCross Cyclocross Race Sold To RENOCX
Watts Marketing has sold the cyclocross race RenoCross to Reno, NV-based RENOCX LLC. Terms were not disclosed.
Exercise Takes Center Stage In D.C. As Key For A Stronger U.S.
On May 10, fitness industry supporters gathered on Capitol Hill to discuss how Congress, the Administration, industry, nonprofits and others within both the public and private sectors can work together to create a healthier nation, according to a press release from the National Coalition for Promoting Physical Activity (NCPPA).
BIG3 And Adidas Announce Three-On-Three Youth Initiative, Young3
As part of their multi-year partnership and previously announced commitment to player development and community engagement, BIG3 and Adidas have announced the launch of Young3, a 3-on-3 youth basketball initiative.
Fanatics Partners With Philadelphia Union
Philadelphia Union, the Major League Soccer club, announced the official signing of a new, long-term partnership with Fanatics.
Rutgers Athletics Signs Dyehard Fan Supply To New Multi-Year Agreement
Rutgers Athletics has selected Dyehard Fan Supply, an event and retail merchandise marketing and e-commerce company, as the official merchandising partner for the Scarlet Knights in a new multi-year agreement.
