SGB Update Sports & Fitness

361 Degrees Appoints Ike Alvear Head Of Sales
361 Degrees has added industry veteran, Isaac “Ike” Alvear to the team as head of sales.

Netflix Developing Biopic On Nike Founder Phil Knight
Netflix has picked up the rights to Knight’s best-selling memoir, “Shoe Dog.” Scott Alexander and Larry Karaszewski, who wrote “The People v. O.J. Simpson: American Crime Story,” are penning the script for the adaptation, which will be produced by Frank Marshall and Knight.
Puma Signs Celtics Guard Terry Rozier
Boston Celtics guard Terry Rozier has signed with Puma, Bleacher Report claimed.
NSGA Applauds House For Passing Legislation That Includes PHIT Act
The National Sporting Goods Association (NSGA) applauded the U.S. House of Representatives for including legislation to encourage physical activity in the Heath Savings Account (HSA) reform package that passed a House vote by a 277-142 margin.

Deckers Brands Easily Tops Guidance In Q1
Deckers Brands reported that revenues and its loss in the fiscal first quarter ended June 30 easily beat projected guidance. Sales grew 19.5 percent, led by a 17.6 percent gain for Ugg and a 53.1 percent hike at Hoka One One.
Brunswick Corp.’s Adjusted Sales Climb 6 Percent
Brunswick Corp., the parent of Life Fitness, Hammer Strength and Cybex, reported that on an adjusted basis, operating earnings were down 3 percent in the second quarter despite a 6.3 percent revenue gain. Fitness segment sales inched up 1 percent.
HanesBrands Appoints Board Member
HanesBrands announced the appointment of consumer products industry veteran Geralyn R. Breig to the company’s board of directors.

Under Armour See North American Rebound
Under Armour Inc. reported a steep loss in the second quarter after restructuring activities and said the company had planned to spend an additional $80 million on restructuring efforts this year. The loss before charges was in line with Wall Street’s expectations. Sales were ahead of expectations as North American sales grew for the first time in a year.

Puma’s Currency-Neutral Sales Climb 15 Percent In Q2
Puma reported earnings rose 37.8 percent in the second quarter on improving margins and continued sales momentum. Sales rose 15 percent on a currency-neutral basis, led by an 18.7 percent gain in the Americas. The outlook for the year remained unchanged.

U.S. House of Representatives Passes The PHIT Act
The U.S. House of Representatives approved the Personal Health Investment Today (PHIT) Act, which would allow the use of pre-tax savings accounts for physical activity-related expenses. PHIT was included in a bipartisan package of Health Savings Account (HSA) reforms that passed in the House today by a vote of 277-142. Now, the measure moves to the Senate for further consideration.

U.S. Road Race Participation Numbers Hold Steady For 2017
For the vast majority of road races of all sizes across the U.S., participation held steady in 2017, according to an analysis of road race participation trends released by Running USA.

TYR Sport Signs Simone Manuel
TYR Sport announced the signing of 4x Olympic Medalist, 9x World Championship Medalist and World and American Record Holder Simone Manuel.
ClassPass Announces Series D Funding
ClassPass, the fitness membership service, announced a $85 million series D financing led by Temasek, an investment company headquartered in Singapore, with participation from the Growth Fund of L Catterton.
Swiftwick Adds Olympic Gold Medalist To Athlete Roster
Swiftwick, the performance sock company, announced the company has signed Connor Fields, BMX Olympic Gold Medalist, as the company’s newest elite athlete.
Meridian Community College Reaches Deal With Under Armour And BSN Sports
Meridian Community College signed a five-year partnership with Under Armour through an agreement signed with BSN Sports.