SGB Update Sports & Fitness

Crew By True Rowing Announces Funding From Olympic Rower

Crew by True Rowing said it has landed $5 million in seed capital to bring a connected indoor rowing machine to market. Olympian and Indoor Rowing World Record Holder Richard M. Cashin and avid rowing enthusiast P. Andrews McLane, both private equity executives, are among those funding Crew by True Rowing to deliver the special benefits of on-the-water rowing to consumers worldwide.

Coca-Cola Invests In BodyArmor

The Coca-Cola Company and Bodyarmor announced that they have entered into a definitive agreement through which Coca-Cola will acquire a minority ownership stake in Bodyarmor.

Foot Locker’s Q2 Beats Street

Profits at Foot Locker Inc. jumped 72.5 percent in the second quarter, exceeding expectations. Same-store sales inched up 0.5 percent, improving from a decline of 2.8 percent seen in the first quarter, and stronger growth continues to be expected for the second half.

Hibbett Sports Lowers Full-Year Outlook On Soft Q2

Hibbett Sports narrowed the company’s loss in the second quarter as same-store sales grew 4.1 percent. Wall Street, however, was expecting a profit and the retailer lowered its guidance for the year.

U.S., China Escalate Trade War With New Round Of Tariffs

The United States and China went ahead with tariff hikes on billions of dollars of each other’s automobiles, factory machinery and other goods Thursday in an escalation of a battle over Beijing’s technology policy that companies worry will chill global economic growth.

LA Golf Shafts Appoints Chief Product Officer

LA Golf Shafts, a new business venture spawned by Southern California-based LA Golf Partners (LAGP), appointed product designer and shaft guru John Oldenburg to chief product officer.

Serena Williams Announced As Speaker At NRF’s Shop.org Conference

Tennis star/entrepreneur Serena Williams and acclaimed radio personality and podcast creator Guy Raz will join executives from CVS, Snapchat, Google, Neiman Marcus and Kate Spade to headline the National Retail Federation’s annual Shop.org conference next month.

Motiv Running Parent Company Rebrands

Consumer Concept Group, the parent company of running content creator and race event organizer Motiv Running, has rebranded as Black Shamrock Partners.

US Lacrosse Announces Yale’s Andy Shay As LaxCon Speaker

US Lacrosse on Wednesday announced Yale men’s lacrosse coach and 2018 national champion Andy Shay as a featured speaker for boys’ lacrosse coaches at the 2019 US Lacrosse Convention (LaxCon), set for Jan. 11-13 at the Pennsylvania Convention Center in Philadelphia.