SGB Update Sports & Fitness
Brooks And Rock ‘n’ Roll Marathon Series Team Up To “Run Together”
The Rock ‘n’ Roll Marathon Series, a Wanda Sports Holding company, in conjunction with Brooks, announced a “Run Together” initiative encouraging athletes to run together in support of a healthy lifestyle.
Dick’s Names New Chief E-Commerce And Supply Chain Officer
Dick’s Sporting Goods announced Vidya Jwala has been named chief e-commerce and supply chain officer. In this role, Jwala will be responsible for the company’s digital integration of e-commerce and supply chain efforts and will report to Lauren Hobart, president, Dick’s Sporting Goods.
Izod Commercial Stars Colin Jost And Aaron Rodgers
PVH Corp. announced the company’s newest marketing campaign for Izod, which stars “Saturday Night Live” cast member and head writer Colin Jost and Green Bay Packers MVP quarterback Aaron Rodgers.
Beats Partners With The NBA
Beats by Dr. Dre, the headphone brand co-founded by Dr. Dre and Jimmy Iovine, and the National Basketball Association (NBA) announced a comprehensive marketing and merchandising partnership that will make the company the official headphone, wireless speaker and audio partner of the NBA and WNBA.
Decathlon To Open First First Full-Scale Store In U.S.
Decathlon, the largest sporting goods retailer, announced plans to open the company’s first major store in the Bay Area. Located at 3938 Horton Street in the East Bay Bridge shopping center in Emeryville, CA, the 47,000-square-foot store is scheduled to open in spring 2019.
CSG Survey Shows Sports Fans Have High Expectations for the Viewing Experience
A new survey from CSG found that in the U.S., nearly half of U.S. Gen Z and millennials (44 percent) are interested in VR/AR as a way to get the “in-stadium” experience at home. The survey also found, however, that the majority of all respondents aren’t willing to pay more for add-on features such as multi-game or split screen access; access to personalized content; access to extras such as stats or virtual-reality enabled camera angles.
NFL Could Reap $2.3 Billion Annually Due To Legalized Sports Betting
The National Football League’s (NFL) annual revenue may increase by $2.3 billion a year due to widely available, legal, regulated sports betting, according to a new Nielsen Sports study commissioned by the American Gaming Association (AGA).
NFL And Fanatics Launch Canadian E-Commerce Platform
The National Football League (NFL) and Fanatics announced the launch of a new Canadian-based e-commerce platform, NFLShop.ca.
Trump: Nike Sending ‘Terrible Message’ With Kaepernick Ad
President Trump responded to a Nike ad campaign that features Colin Kaepernick, saying the company is sending a “terrible message” by featuring the free agent quarterback.
Fanatics Partners With Chelsea Football Club
Chelsea Football Club has announced a new long-term partnership with Fanatics. Fanatics will become the exclusive global e-commerce partner for the club.
ESPN Partners with Ebay On Fandom Site
ESPN partnered with Ebay to make Ebay’s sports equipment, fashion apparel, memorabilia, and collectibles more discoverable on ESPN.com web and mobile web.
IDC: Global Wearables Market Ticks Up 5.5 percent Due To Gains In Emerging Markets
Growth continued in the global wearables market during the second quarter of 2018 (2Q18) as shipment volume reached 27.9 million units, up 5.5 percent from the previous year according to data from the International Data Corporation (IDC) Worldwide Quarterly Wearable Device Tracker.
Pentland Brands Appoints Simon Breckon To Lead Ellesse
Pentland Brands Limited announced the appointment of Simon Breckon as the new brand director of Ellesse.
New Balance Taps Artificial Intelligence To Spot Fashion Week Trend-Setters
New Balance is deploying artificial intelligence to track the outfits of New York Fashion Week attendees and reward those with the best style-sense with free sneakers.
Nike To Sponsor Jaren Jackson Jr.
Nike has signed Jaren Jackson Jr., the fourth pick in the the 2018 NBA draft, to a multi-year endorsement deal, according to ESPN. The forward from Michigan State joined the Memphis Grizzlies.
