SGB Update Sports & Fitness

Arena Signs Egyptian Talent Farida Osman
Arena announced that it has signed World Championship medallist Farida Osman in a sponsorship deal that runs through to the 2020 Tokyo Olympics. The 23-year-old Egyptian, a freestyle and butterfly sprinter, won the 50m butterfly bronze at the 2017 World Championships in Budapest.

Nike To Open Nike NYC On Thursday
Nike Inc. will open its newest Nike House of Innovation, on Thursday as Nike NYC: a 68,000 sq. ft., six-level, cross-category premium Nike store located at 650 Fifth Ave. Nike NYC is “the pinnacle expression of modern retail, representing the best of Nike global product, experiences and sport innovation.,” according to a statement.

Nike Names Craig Williams President Of Jordan Brand
Nike Inc. announced that effective Jan. 14, 2019, Craig A. Williams will become president of Jordan Brand. Williams joins Jordan Brand from The Coca-Cola Co., where he most recently served as senior vice president, The Coca-Cola Co. and president of The McDonald’s Division (TMD) Worldwide.
Athletes From Alternative Sports Come Together To Build Deeds Alone
Athletes across 10 alternative sports are teaming up to build Deeds Alone, a digital hub for fans and consumers that will launch at the end of January 2019.
Modell’s Sporting Goods Re-Opens In Granite Run
Modell’s Sporting Goods is reopening its Granite Run location in the Promenade at Granite Run in Media, PA. This will bring Modell’s total store count to 156 locations.

New Era Considering Closing Derby, NY Plant
New Era Cap Co., which is headquartered in Buffalo, said it is considering closing its manufacturing plant in Derby, NY, effective March 2019. A total of 219 jobs will be impacted. The plant represents New Era’s only headwear-manufacturing facility in the U.S.
BSN Sports Acquires B&H Sports In Grand Junction, CO
BSN Sports, a division of Varsity Brands, today announced that it has finalized the acquisition of Mountain Mesa Sports, Inc. dba B&H Sports based in Grand Junction, CO. B&H, which has served athletic and team Sports customers since 1980, is the leading distributor of team sports apparel and equipment in the Western Slope region of Colorado.
Globe Life Named Title Sponsor For 2018 Conference USA Football Championship
Globe Life will be the title sponsor for the 2018 Conference USA Football Championship. The 2018 Globe Life Conference USA Football Championship will be played at 12:30pm Central time Saturday, Dec. 1, at a site to be determined. CBS Sports Network will broadcast the game.
Harlem Globetrotters, Champion Athleticwear Announce Official Partnership, Unveil New Uniform Design
The world famous Harlem Globetrotters and Champion Athleticwear today announced a landmark global partnership that will make Champion the Official Uniform and Apparel Provider of the Globetrotters, and will include a new, re-imagined Globetrotters uniform beginning with the tip-off of the team’s 2018-19 Fan Powered Tour of North America this month.

Amazon Selects New York City And Northern Virginia For New Headquarters
Amazon announced that it has selected New York City and Arlington, VA as the locations for the company’s new headquarters. Amazon will invest $5 billion and create more than 50,000 jobs across the two new headquarters locations, with more than 25,000 employees each in New York City and Arlington.
Nike Vision Partners With Kevin Durant For 2018 KD Eyewear Collection
Nike Vision on Tuesday announced it has teamed up again with two-time NBA Finals MVP and back-to-back World Champion Kevin Durant for his 2018 KD Eyewear Collection.

Nike NYC To Debut In November
In a blog entry discussing the importance of brick & mortar stores in connecting with consumers, Heidi O’Neill, president of Nike Direct, said the new Nike NYC flagship will be opening in New York City this month.

Brunswick Registers Fitness Division Spinoff With SEC
Brunswick Corp. (BC) announced the filing of an initial Form 10 registration statement (Form 10) with the U.S. Securities and Exchange Commission (SEC) in connection with the planned separation of the company’s Fitness division into an independent, publicly traded company, to be named Life Fitness Holdings Inc.
Décathlon To Open First Store In Downtown Montreal
Ivanhoé Cambridge and Décathlon announced that Montreal’s first-ever Décathlon store will open in the Montreal Eaton Centre.
Pac-12 And Nike Set Multi-Year Partnership
The Pac-12 Conference announced a multi-year partnership with Nike to make Nike the official athletic apparel partner and athletic footwear partner of the Conference and all Pac-12 championship events, including the Pac-12 Football Championship Game and both the Pac-12 Men’s and Women’s Basketball Tournaments.