BSN Sports, a division of Varsity Brands, today announced that it has finalized the acquisition of Mountain Mesa Sports, Inc. dba B&H Sports based in Grand Junction, CO. B&H, which has served athletic and team Sports customers since 1980, is the leading distributor of team sports apparel and equipment in the Western Slope region of Colorado.
“For nearly 40 years, Cory Carlson and the talented B&H team have built a trusted, community-focused team Sports brand that earns loyalty from customers and pride from its employees and the local community,” said Terry Babilla, BSN Sports’ President. “This is precisely the kind of culture that constitutes an ideal fit with BSN Sports, and we expect that the combined offering will create an incomparable one stop shop for the Western Colorado area. We look forward to a bright future together and to bringing immediate benefits to customers and employees alike.”
Cory Carlson, owner and president of B&H, added, “B&H Sports has proudly served our valued customers since 1980 with a premium on customer service and a passion for providing excellent branding options with competitive pricing. We are excited to join the BSN family and look forward to enhancing the team Sports buying experience for our customers and employees by providing additional resources, technology, and innovation. Of course, we also look forward to continuing the strong customer relationships that we have nurtured and sustained for more than three decades.”
Babilla concluded, “With the addition of B&H, we have now added over 200 sales professionals in the last twelve months, including valuable teammates in Florida, Texas, Pennsylvania, New Jersey, New York, Alabama, Georgia, Washington, Utah, Kentucky and, now, Colorado. We will continue to seek out partners that share our values and have a passion for building lifelong customer relationships.”
Dallas-based BSN Sports is the leading marketer, manufacturer and distributor of sporting goods apparel and equipment. A division of Varsity Brands, BSN Sports markets and distributes its products to over 100,000 institutional and team Sports customers in colleges and universities, middle and high schools, and recreational programs throughout the United States via catalog, e-commerce, and direct sales. BSN Sports’ more than 2,000 employees have been helping elevate participation in team Sports since 1972.