SGB Update Sports & Fitness
Performance Bicycle Parent Files For Bankruptcy
Advanced Sports Enterprises Inc., the parent company of Performance Bicycle and Bike Nashbar, on Friday announced it is seeking Chapter 11 protection in U.S. Bankruptcy Court.
Converse Signs Washington Wizards Forward
Converse has signed Kelly Oubre Jr., forward for the Washington Wizards, to a multi-year footwear and apparel endorsement deal. Oubre is expected to wear Nike footwear on court and Converse footwear and apparel casually.
Michelob Ultra Launches Turkey Trot Campaign
This Thanksgiving, Michelob Ultra is celebrating the more than one million Americans who get their fitness in before the feast begins by rewarding Turkey Trotters with beer.
Stephen Curry And Alex Morgan Join PGA Jr. League Ambassador Team
Golden State Warriors All-Star and two-time NBA MVP Steph Curry and Olympic Gold Medalist and FIFA Women’s World Cup Champion Alex Morgan have been named the newest PGA Jr. league ambassadors.
Schutt Sports Signs Multi-Year Distribution Agreement With Zamst
Schutt Sports has entered into an exclusive distribution agreement with Nippon Sigmax Co. LTD, securing the sales and distribution rights for the Zamst product line throughout North America. The deal is a multiple year agreement that takes effect January 1, 2019.
Boxercraft Announces Winner Of 2018 Pancreatic Cancer Scholarship
Boxercraft announced the winner of its annual Fight Against Pancreatic Cancer Scholarship essay contest.
Champion Opens Boston Store
Champion Athleticwear is continuing to expand its retail footprint with its first location in Boston and its fourth U.S. retail specialty store overall.
Bodyarmor To Become Official Sports Drink Of March Madness
Bodyarmor, the sports drink, announced that the brand will become the Official Sports Drink of NCAA championships, including March Madness, beginning in 2019.
Tony Hawk Establishes Brand Consultancy
Tony Hawk announced the launch of D/CAL, a hybrid brand consultancy and creative agency, with co-founders Adam Wilson (Carhartt, McGarryBowen), Jared Prindle (Tony Hawk Inc., 900 Films), and Ryan Maconochie (Arc, Leo Burnett, Trisect).
Nike Announces 10 Percent Increase In Quarterly Dividend
Said Mark Parker, chairman, president and CEO of Nike Inc. “This is our 17th consecutive year of increasing dividend payouts, and combined with the new four-year $15 billion share repurchase program announced this summer, this commitment shows our continued confidence in Nike’s ability to deliver sustainable, profitable, capital-efficient growth over the long-term.”
Hyperice Signs JuJu Smith-Schuster As Ambassador
Hyperice Inc., known for its recovery devices, announced its partnership with popular video gamer and NFL wide receiver, JuJu Smith-Schuster, as part of its quest to advance health and wellness within the eSports community.
Newton Running Supports National Runner’s Safety month
Newton Running announced that it will be supporting National Runner’s Safety month with a focus on women’s safety.
Chicago Cubs Tag Swagtron As Official Electric Scooter and eBike
The Chicago Cubs are partnering with Swagtron as the team’s official electric bike, scooter, skateboard and hoverboard for the 2019 season.
Arena Signs Egyptian Talent Farida Osman
Arena announced that it has signed World Championship medallist Farida Osman in a sponsorship deal that runs through to the 2020 Tokyo Olympics. The 23-year-old Egyptian, a freestyle and butterfly sprinter, won the 50m butterfly bronze at the 2017 World Championships in Budapest.
Nike To Open Nike NYC On Thursday
Nike Inc. will open its newest Nike House of Innovation, on Thursday as Nike NYC: a 68,000 sq. ft., six-level, cross-category premium Nike store located at 650 Fifth Ave. Nike NYC is “the pinnacle expression of modern retail, representing the best of Nike global product, experiences and sport innovation.,” according to a statement.
