SGB Update Sports & Fitness
SG Helmets Announces Rebrand To Light Helmets
Safer Sports, LLC announced that it is rebranding as “Light Helmets.” The change follows Safer Sports’ acquisition last September of the assets of SG Helmets, the fifth largest manufacturer of football helmets in the world and a longtime leader in sports helmet safety technology.
Spalding Named Official Basketball Of Canadian Elite Basketball League
Spalding and the Canadian Elite Basketball League entered into a three-year partnership agreement that makes Spalding the Official Basketball of the CEBL.
Head Sport Acquires Advanced Sports Enterprises’ Assets
Head Sport, the Austrian firm best known for its skis and tennis rackets, has acquired Advanced Sports Enterprises (ASE), the parent of Performance Bicycle and cycling brands including Fuji, SE Bikes, Kestrel, and Breezer, for $21.5 million at a bankruptcy auction.
Puma Establishes New North American Headquarters
As part of its growth, retention and recruitment strategy, Puma North America Inc. announced plans to establish a new North American headquarters in Somerville, MA in 2021. The new headquarters will bring together two Puma offices, currently based in Boston and Westford.
Mindbody Recognized For Advancing Women in the Workplace
Mindbody Inc., the technology platform for the fitness, beauty and wellness services industries, announced that it is one of 230 companies selected for the 2019 Bloomberg Gender-Equality Index (GEI) which distinguishes companies committed to transparency in gender reporting and advancing women’s equality.
Swiss Running Brand On To Sponsor Newly Re-Branded Zap Endurance
On, the Swiss running shoe brand, announced a new sponsorship partner with run club ZAP Endurance, formally known as ZAP Fitness, through 2021.
Altra Signs World Champion Obstacle Course Racer And Ultrarunner
Altra signed world champion obstacle course racer Amelia Boone to its Elite Team. Boone has won the Spartan Race World and Toughest Mudder championships.
Sears’ Unsecured Creditors Object To Lampert’s Deal To Save Company
The official committee of unsecured creditors said in a court filing it opposed the sale to chairman Eddie Lampert and asked court permission to file under seal a complaint against ESL for years of misconduct.
Fanatics Signs Apparel Partnership With University Of Florida
Fanatics has signed a new apparel deal with University of Florida, making it the school’s primary partner for licensed merchandise
Fossil Sells Smartwatch Technology To Google For $40 million
Fossil Group announced its plan to sell to Google for $40 million intellectual property (IP) related to a smartwatch technology currently under development by Fossil Group.
We Are Nations Acquires Sector Six Apparel
Esports retail and merchandise company We Are Nations recently acquired Sector Six Apparel, an esports apparel brand specializing in jerseys and custom team wear.
Superdry Appoints Former Nike Executive As Creative Director
Superdry appointed former Nike executive Phil Dickinson as creative director, effective January 22. He will guide Superdry’s product design and brand experience.
VF Corp Lifts Full-Year Guidance On Vans Gains
VF Corporation raised its guidance for the year after reporting earnings in its third quarter ended December 29 came in well above Wall Street’s consensus estimates. Sales grew 8 percent led by a 25 percent hike in Vans and a 14 percent gain at The North Face.
Skechers Returns To Chevron Houston Marathon
Skechers Performance, a division of Skechers USA, Inc., returns to Houston, Texas on January 20, 2019, for its sixth year as the official footwear and apparel sponsor of the Chevron Houston Marathon and Aramco Houston Half Marathon.
Nautilus Provides Preliminary Q4 And 2018 Financial Results
Nautilus on Thursday released preliminary results for the fourth quarter of 2018 and fiscal year ended December 31. They will not be final until the conclusion of the company’s audit and the announcement of final results in late February.
