SGB Update Sports & Fitness

Nike Appoints New Chief Diversity Officer

Kizmet Mills was previously a senior director in Nike’s DEI division. Her role becomes effective on November 11. She replaces James Loduca who announced his exit on LinkedIn.

Underground Printing Opens CU Boulder Location

The company’s newest retail location in Boulder, CO marks the company’s 30th location and its first in Colorado, situated on campus at the University of Colorado Boulder.

PureGym Wins Bankruptcy Auction for Blink Fitness Assets

PureGym, backed by Leonard Green & Partners and KKR, will acquire Blink’s corporate operations and a substantial portion of Blink’s locations, with a focus on New York and New Jersey, for $121 million in cash.

HealthFitness Acquires Corporate Fitness Works

The provider of fitness, wellness, and injury prevention programs owned by Trustmark has acquired Corporate Fitness Works, an industry leader in delivering custom onsite and virtual fitness management solutions.

Gildan Activewear Raises FY Revenue Guidance on Activewear Strength

Gildan Activewear Inc.’s third-quarter sales grew 2.4 percent, slightly ahead of guidance, as a 6 percent gain in activewear sales offset an 18 percent slump in its hosiery and underwear sales tied to its phase-out of its Under Armour sock license. Earnings rose 15 percent on improved margins. 

Peloton Names Former Apple, Ford Exec as New CEO

Peloton named Peter Stern as its new CEO and president, effective January 1, 2025. Stern currently serves as president of Ford Integrated Services and before that held leadership roles at Apple and Time Warner Cable.

U.S. Olympic and Paralympic Properties Name Nike Exec as CEO

John Slusher, Nike’s long-tenured sports marketing EVP, was named as CEO of the U.S. Olympic and Paralympic Properties (USOPP) for the 2028 Los Angeles Olympics. Ann Miller, the company’s executive vice president, chief legal officer and a 14-year Nike veteran, will replace Slusher as EVP of global sports marketing.

Consumer Confidence Bounces Back In October

The Conference Board reported that its Consumer Confidence Index jumped to 108.7 in October from 99.2 in September—the biggest monthly gain since March 2021. Analysts had forecast a more modest reading of 99.3.

Chipply Names New Marketing Manager

With seven years of experience in the promotional products industry, Ryen McFarland brings a strong background in marketing, sales and customer service to the e-commerce platform for team stores.

Planet Fitness Appoints CFO

Jay Stasz will join the company on November 4 and work alongside current CFO Tom Fitzgerald until assuming the role full-time on November 15.