SGB Update Sports & Fitness

SFIA Names VP of External Affairs & Industry Relations

Bonnie McLaughlin will join the Sports & Fitness Industry Association and to its executive team on March 10, 2025. The SFIA also promoted Lisa Futterman to senior manager of Marketing and Communications reporting to McLaughlin.

True Spec Golf Expands Footprint in New York City

The club fitting service has partnered with Chelsea Piers, New York City’s sports and entertainment complex. The venue, inside Chelsea Piers Golf Club driving range, joins True Spec NYC North, NYC Grand Central and NYC Downtown locations.

Consello Appoints Head of Sports Advisory Business

The global advisory and investing platform, that includes Tom Brady and Serena Williams as a partner, announced the appointment of Nick Mullen as head of its Sports Advisory Business. Prior to joining Consello, Mullen founded Dynamiq Ventures.

Serena Williams Joins Ownership Group of Toronto Tempo

Williams will contribute to bringing the Tempo “to life visually” as part of her ownership role. She will also play an active role in “future jersey designs and help forge team merchandise collaborations.”

Crunch Fitness Inks Master Franchisee Deal for India Market

The company said the Indian development will be led by Nikhil Kakkar, former COO of Gold’s Gym India, and business partner Dr. Umesh Kansal, M.D., CEO of several well-established companies in the fitness industry.

Skechers U.S.A. Opens Concept Store in Milan

Located on a boulevard that receives Milan’s second-highest footfall at 6,900 shoppers per hour, the 294-square-meter store at Corso Buenos Aires 42/9 is described by the company as a re-imagination of mid-century design.