SGB Update Sports & Fitness
True Hockey Partners With USA Hockey
USA Hockey announced a multi-year partnership with True Hockey, a leading manufacturer of hockey equipment.
Under Armour Partners With Eastern New Mexico University
Under Armour signed Eastern New Mexico University (ENMU) to a four-year sponsorship deal.
RYU Apparel Sees 31 Percent Q2 Revenue Increase
RYU Apparel Inc. reported revenue in the second quarter of 2019 was Canadian $1.5 million, 31 percent higher than the same period in 2018.
Women Of Will Hall Of Fame Awards Recognizes Student-Athletes And Coaches
BSN Sports and Under Armour announced recipients of the inaugural Women of Will (WOW) Hall of Fame Awards. The awards, which were handed out as part of a celebration at Under Armour headquarters on August 21 to 22, recognize the top five athletic directors in the WOW program based on their commitment to the WOW mission and overall ability to empower women’s athletics in their schools.
Oakley Named An Official On-Field Partner And Licensee Of NFL
Oakley announced a four-year partnership with the National Football League, becoming an official on-field partner and licensee of the NFL. The partnership — the biggest sports deal in the brand’s history — will commence at the start of the forthcoming football season.
Nike Partners With Olympic Committee On Girls Sports Initiative
Nike Inc. and the United States Olympic & Paralympic Committee released “Coaching Girls,” an expansion of the How to Coach Kids offering for volunteer youth coaches, designed to create a culture that makes sport fun for girls.
Puma Opens New York City Flagship
Puma on Wednesday opened the doors to its first-ever North American flagship store, located at 609 Fifth Avenue in New York City. Highlights of the store include innovative sports engagement zones, a customization studio and digitally-connected offerings.
Peloton Files Publicly For IPO
Peloton, best known for at-home fitness equipment and accompanying streaming fitness services, is planning to raise $500 million in its initial public offering. The filing with the Securities and Exchange Commission also showed the company posting steep losses to support massive revenue gains.
NSGA Elects Three Hall Of Fame Inductees
Peter Capolino of Mitchell & Ness Nostalgia Company, Robert Greenberg of Skechers and Klaus Obermeyer of Sport Obermeyer are the 2020 inductees in NSGA’S Sporting Goods Industry Hall of Fame.
Survey: Americans Reset Health Goals At End-Of-Summer
A survey from Rally Health finds 60 percent of Americans feel re-energized during the seasonal transition from summer to fall and view it as an opportunity to reset their health goals they let fall by the wayside during summer.
Move It Secures Additional Funding
Move It Fitness, which describes itself as “the Next Peloton of Asia,” has just completed another round of fund raising.
Ultimate Direction Hires National Sales Manager
Ultimate Direction, the specialist in hydration and wearable gear innovations, has hired Brian Roberts to fill the position of national sales manager. e most recently guided the sales team at Altra Footwear.
SportsEngine Completes One Million Background Checks
SportsEngine, Inc., an NBC Sports Group company and a provider of sport relationship management software, announced it has completed the processing of 1 million background screens through its background check company, National Center for Safety Initiatives (NCSI) demonstrating its ongoing effort to help ensure youth athlete safety.
Rob Gronkowski Partners With Abacus Health Products
Abacus Health Products Inc., marking its entry into the larger market of ingestible CBD products, announced an agreement with Rob Gronkowski (Gronk), three-time professional football champion.
More Than 70 Percent Of Schools Considering An Esports Program
New data from Extreme Networks, Inc. and eCampus News finds one in five schools already have an esports program, and 71 percent are considering or might consider adding an esports program in the future.
