SGB Update Sports & Fitness
TaylorMade Golf Names Innocean USA Media Agency of Record
TaylorMade Golf announced that the company has selected Innocean USA as its agency of record to handle all media planning and media buying responsibilities for the brand.
Xenith Announces Collaboration With Rheon Labs
Xenith announced a long-term collaboration with UK-based Rheon Labs LTD., a technology company specializing in energy control and impact mitigation.
Safilo Group Acquires Blenders Eyewear
Safilo Group announced the acquisition of a 70 percent stake in the equity of Blenders Eyewear LLC, a San Diego-based online seller of sunglasses.
PVH’s Greenhouse-Gas Reduction Targets Receive Science Based Approval
PVH Corp., one of the world’s largest apparel companies and owner of brands, including Calvin Klein, Tommy Hilfiger, Van Heusen, Speedo, and Izod, announced that it received approval of its absolute greenhouse gas (GHG) emission reduction targets by the Science Based Target initiative, furthering its commitment to a zero-carbon economy.
DeSean Jackson Partners With The Dick’s Sporting Goods Foundation
The Dick’s Sporting Goods Foundation announced it is awarding Top Prospects Baseball facility in Los Angeles a $10,000 Sports Matter grant in partnership with pro football player DeSean Jackson, an ambassador for United Sports Brands – parent company of Shock Doctor, McDavid, and Cutters.
Decathlon To Acquire Hockey Brand Dita
French sports manufacturer and retailer Decathlon has reached an agreement on the acquisition of the hockey brand Dita from All Weather Sports.
The NFL And Amazon Web Services Partner On Player Health And Safety
Amazon Web Services, Inc. (AWS), an Amazon.com company, and the National Football League (NFL) announced a new partnership with a goal of advancing player health and safety using AWS’s portfolio of services and expertise.
Manchester United And Alibaba Group Announce New Partnership
Manchester United announced a new partnership with Alibaba Group that will bring exclusive rights to club content in China to Alibaba’s ecosystem for the first time, further extending the club’s engagement with its massive Chinese fanbase.
Adidas Partners With Fresno State Athletics
Fresno State Athletics announced that Adidas will replace Nike as its official athletic footwear, apparel and accessory brand in a 6-year partnership through the 2026 season. The agreement is effective June 1, 2020.
True Sports Acquires Aerotech Golf Shafts
True Sports, the parent of True Temper, Project X and ACCRA, has acquired Aerotech Golf, a designer and distributor of high-end composite golf shafts.
Nike’s ‘Sport Changes Everything’ Ads Halted by N.C. Court
Nike Inc.’s “Sport Changes Everything” ad campaign was halted by a North Carolina federal court based on likely confusion with Fleet Feet Inc.’s “Sports Change Everything” and “Running Changes Everything” trademarks.
New Balance Brings Women’s Empowerment Program To Global Footwear Suppliers
New Balance Athletics, Inc. announced it is adopting Gap Inc.’s P.A.C.E. (Personal Advancement & Career Enhancement) program, an innovative education and training initiative, to help improve the lives of women workers in its global supply chain.
Gant Appoints Patrik Söderström As New CEO
Gant has named Patrik Söderström chief executive officer, effective February 2020. He will take over for Brian Grevy, who, as reported, is re-joining Adidas to lead Global Brands.
Outdoor Voices Opens Flagship In Manhattan’s Flatiron District
Outdoor Voices, the Austin-based activewear brand, on Friday opened a flagship in New York’s Flatiron District. The 1,400-square-foot store will be located at 19th Street and Fifth Avenue and represents the company’s 10th store.
Easton Diamond Sports Launches “Future of Baseball Social Media” Summit
Easton Diamond Sports on Friday hosted the first-ever “Future of Baseball Social Media” Summit as part of launching the organization’s first annual Team Easton Experience.
